Question
इन्वेंट्री-आधारित (Inventory-based) और मार्केटप्लेस-आधारित (Marketplace-based) ई-टेलिंग मॉडलों के बीच अंतर स्पष्ट कीजिए। अपने उत्तर को अमेज़न (Amazon) या अलीबाबा (Alibaba) जैसे उदाहरणों की सहायता से समझाइए।
Answer :
Word Count : 400
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इन्वेंट्री-आधारित (Inventory-based) और मार्केटप्लेस-आधारित (Marketplace-based) ई-टेलिंग मॉडल ई-कॉमर्स के दो प्रमुख ढाँचे हैं, जिनमें उत्पाद स्वामित्व, लॉजिस्टिक्स, जोखिम, और ग्राहक अनुभव के आधार पर महत्वपूर्ण अंतर पाया जाता है। इन्वेंट्री-आधारित मॉडल में ई-टेलर स्वयं उत्पादों को खरीदता, संग्रहीत करता और सीधे ग्राहकों को बेचता है। इस प्रणाली में कंपनी के पास उत्पादों का भौतिक नियंत्रण होता है, जिससे गुणवत्ता प्रबंधन, मूल्य निर्धारण और डिलीवरी प्रक्रिया पर अधिक अधिकार रहता है। उदाहरण के रूप में अमेज़न का “Fulfilled by Amazon” मॉडल देखा जा सकता है, जिसमें अमेज़न अपने वेयरहाउस
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