Question
अंतर्राष्ट्रीय विपणन के लिए नैतिक संहिता (Ethical code for international marketing)
Answer :
Word Count : 542
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अंतर्राष्ट्रीय विपणन के लिए नैतिक संहिता से आशय उन सिद्धांतों, मानकों और आचार-नियमों के समूह से है, जिनका पालन किसी व्यवसाय को विभिन्न देशों के बाजारों में अपने उत्पादों तथा सेवाओं के विपणन के दौरान करना चाहिए। अंतर्राष्ट्रीय विपणन में विभिन्न देशों की संस्कृति, कानून, सामाजिक मान्यताओं, आर्थिक परिस्थितियों और उपभोक्ता व्यवहार में भिन्नता होती है। ऐसी स्थिति में नैतिक संहिता व्यवसाय को लाभ अर्जित करने के साथ-साथ सामाजिक उत्तरदायित्व और उपभोक्ता हितों की रक्षा करने का मार्ग प्रदान करती है। अंतर्राष्ट्रीय विपणन की नैतिक संहिता का प्रमुख आधार सत्यनिष्ठा और पारदर्शिता है। कंपनियों को अपने उत्पाद की गुणवत्ता, कीमत, उपयोग, लाभ, जोखिम और विशेषताओं के संबंध में सही एवं स्पष्ट जानकारी देनी चाहिए। विज्ञापनों में झूठे दावे, भ्रामक
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