IGNOU PGDAIC MNM 26 Integrated Campaign Planning Solved Assignment English

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MNM 26 2026 - English

MNM026 INTEGRATED CAMPAIGN PLANNING

Course Code:

MNM-026

Assignment:

01

Two Dates:

March 31, 2026 - Jan cycle & Sept.30, 2026-July cycle

Assignment Code:

MNM-026/Jan/July 2026

Total Marks: 100

Weightage:

30% Weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question 1

The rise of OTT platforms, social media, and mobile-first content has significantly altered media audience behaviour in India.

Analyse how changing media audiences and media literacy influence the planning of integrated campaigns, with reference to any one recent Indian campaign or platform.

(Relevant Units: Unit 1 - Media Audiences; Unit 2 - Media Literacy; Unit 4-Indian Consumer Environment)

Question 2

The recent General Elections in India witnessed extensive use of digital media, targeted messaging, and multi-platform communication.

Analyse the media planning and media selection strategies used in any one political or election-related campaign, highlighting the role of traditional and digital media integration.

(Relevant Units: Unit 5 - Media Planning Concepts; Unit 6 - Media Selection & Scheduling; Unit 7 - Internet as Advertising Medium)

Question 3

Recent campaigns by brands such as Swachh Bharat Mission, Fit India, or road

safety initiatives rely heavily on persuasive appeals and visual symbolism. Analyse any one such campaign by examining the use of persuasive appeals, colour psychology, and campaign research in influencing audience behaviour. (Relevant Units: Unit 9 - Persuasive Appeals & Colour Psychology; Unit 10 -Campaign Planning Research)

Question 4

Rebranding exercises by Indian organisations (such as Air India, LIC, or Tata Group digital transformation) involve communication across multiple media platforms.

Analyse any one rebranding campaign and discuss how integrated communication strategies are used to ensure message consistency and audience acceptance.

(Relevant Units: Unit 11 - Branding Across Media; Unit 12 - Integrated Communication Strategies)

Question 5

Social sector campaigns addressing issues such as public health, sanitation, gender equality, or environmental sustainability increasingly combine advocacy, grassroots communication, and public service advertising. Analyse any one such campaign and examine how social marketing communication and public service campaign principles are applied to mobilise public participation.

(Relevant Units: Unit 13 - Social Marketing Communication; Unit 14 Advocacy & Social Mobilisation; Unit 15 - Grassroots Communication; Unit 16 Public Service Campaigns)

Note: You are encouraged to use self-experiences, observations, and real-life situations in your answers and to clearly relate them to concepts discussed in the relevant units.

MNM 26 2025 - English

MNM026 INTEGRATED CAMPAIGN PLANNING

Course Code

MINM-106

Assignment:01

Due Date:March 31, 2025-Jan cycle & Sept 30, 2025-July cycle

Assignment Code:MNM-106/Jan/July 2025

Total Mark100

Weightage:30% Weightage in the final result

Nade Anwer all the questions.

Fach Question carries equal marks. (20 cach

Write cach answer in about 500 words

Try to include real life examples from around you, in your answers.

Onatiom:

1. Analyzing indian Media Audiences

Conduct a survey among different demographic groups in your locality to analyze their media consumption habits. Compare their preferences across traditional media (like television and newspapers and digital media (like OTT platforms and social media). Discus the implications for integrated campaign planning.

2. Case Study on Media Planning

Choose an Indian FMCG brand and analyse its recent advertising strategy. Focus on the media selection, scheduling techniques, and role of digital platforms in its campaign. Suggest ways to optimize their media plan

2. Creating a Public Service Campaig

Design a public service campaign addressing critical social issue, such as road safety or clean energy adoption Highlight how you would use grassroots communication and digital media to maximise reach and impact.

4. Designing an Advocacy Campaign

Select a social issue relevant to your local community sanitation literacy or vaccination). Design an advocacy campaign that combines grassroots communication and social mobilization to create awareness and drive action.

5. Role of Color and Psychology in Campaigns

Analyse a successful public service advertisement in India (eg, campaigns by Ministry of Health or Swachh Bharat Abhiyan. Evaluate how color psychology and emotional appeals were used to influence audience behavior.

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