IGNOU PGDAIC MNM 23 Advertising Solved Assignment English

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MNM 23 2026 - English

MNM023 Aadvertising

Course Code:

MNM-023

Assignment:

02

Two Dates:

March 31, 2026-Jan cycle & Sept.30, 2026-July cycle

Assignment Code:

MNM-023/Jan/July 2026

Total Marks: 100

Weightage:

30% Weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question 1

Recent Indian advertising has seen a strong shift from traditional product advertising to purpose-led and narrative-driven brand communication (for example, Tata Tea Jaago Re, Surf Excel social messaging, or Ariel's gender equality campaigns).

Analyse any one such campaign to examine how advertising functions, principles, and persuasive appeals are used to influence consumer attitudes beyond product purchase.

(Relevant Units: Unit 2 - Functions & Principles of Advertising; Unit 4 -Theories, Models and Appeals)

Question 2

Many Indian advertisements today face criticism for misleading claims, exaggerated promises, or ethical violations, leading to ASCI interventions (for example, fairness creams, health supplements, online gaming or fantasy sports ads).

Select any one such case and critically examine the advertisement in terms of advertising classification, critique, and ethical responsibility.

(Relevant Units: Unit 3 - Classification and Critique of Advertising; Unit 15 -Advertising Ethics and Codes; Unit 14 - Laws for Advertising)

Question 3

The rise of digital-first brands and start-ups (such as Zomato, Swiggy, Cred, or Nykaa) has changed the way advertising agencies plan, execute, and manage campaigns.

Analyse how the role of advertising agencies, account planning, and client-agency relationships are reflected in the advertising approach of any one such

brand.

(Relevant Units: Unit 5 - Ad Agency Structure & Functions; Unit 6 - Client-Agency Relationship; Unit 7 - Account Management)

Question 4

Recent Indian advertising campaigns increasingly combine strategic planning, creativity, and research across platforms such as television, digital media, outdoor, and social media.

Select any one contemporary advertising campaign and analyse how brand communication strategy, creative execution, and advertising research are integrated in the campaign.

(Relevant Units: Unit 9 - Brand Communication Strategies; Unit 10 - Strategic & Creative Considerations; Unit 11 - Advertising Research; Unit 12 -Advertising Creativity)

Question 5

With the growth of Indian language advertising and regional content on television and digital platforms, brands are increasingly localising their advertising strategies.

Analyse any one recent advertising campaign created in an Indian language or regional context and discuss how cultural relevance, language, and social context shape advertising effectiveness.

(Relevant Units: Unit 13 - Indian Language Advertising; Unit 1 - History & Evolution of Advertising; Unit 4 - Advertising Appeals)

MNM 23 2025 - English

MNM023                   Aadvertising

Course Code: MNM-023

Assignment: 02

Due Date:  March 31, 2025-Jan cycle & Sept.30, 2025 - July cycle

Assignment Code: MNM-023/Jan/July 2025

Total Marks: 100

Weightage: 30% Weightage in the final result

Note: Answer all the questions.

Each Question carries equal marks. (20 each

Write each answer in about 500 words

Try to include real life examples from around you, in your answers.

Questions:

Question.1 Role of Advertising Principles in Real-Life Campaigns

Choose an Indian advertising campaign you find impactful (e.g., Cadbury's "Kuch Meetha Ho Jaye"). Analyze how the campaign applies advertising principles such as persuasion, brand communication, and consumer connection.

Question.2 Ad Agency Functions Study

Research a prominent Indian advertising agency. Analyze its structure, major campaigns, and the role it plays in managing client relationships and executing campaigns.

Question.3 Indian Language Advertising Study

Analyze an advertisement in a regional language. Discuss how cultural nuances and language play a role in its effectiveness in connecting with its audience.

Question.4 Advertising Research Application

Conduct a small-scale survey among friends and family to understand consumer perceptions of a popular brand (e.g., Amul or Reliance Jio). Present insights and suggest how the brand can leverage this research for future campaigns.

Question.5 Global vs. Local Advertising

Compare an international advertisement of a global brand (e.g., Coca-Cola) with its localized Indian version. Highlight the differences in messaging, cultural adaptation, and appeal strategies.

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