IGNOU PGDIMM MMPM 3 Product and Brand Management Solved Assignment ENGLISH

Please make sure your assignment questions match your current IGNOU session

MMPM 003 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MMPM-003
Course Title : Product and Brand Management
Assignment Code : MMPM-003/TMA/JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. Define Product Management? Explain the role and responsibilities of Product Manager?
2. Discuss Product Line analysis? What are the advantages and disadvantage of line
Extensions? Explain in detail?
3. Why Branding is important for Customers? Which of the six building blocks are most
important in building Brand? Justify your answer with suitable example?
4. What are the five levers which brands can use sustain value over time? Describe any two
of these with examples?
5. Write short notes on the following
a) Product Mix
b) Brand Mantra
c) PLC

MMPM 003 (July 2026 - January 2027) - HINDI

सत्रीय कार्य
पाठ्यक्रम का कोड : एमएमपीएम -003
पाठ्यक्रम का शीर्षक : उत्पाद एवं ब्रांड प्रबंधन
सत्रीय कार्य का कोड : एमएमपीएम -003 /टी. एम. ए./ जुलाई /2026-27
नोट: सभी प्रश्नों का उत्तर दीजिए तथा यह सत्रीय कार्य अपने अध्ययन केंद्र के समन्वयक को जमा कीजिए। जुलाई 2026 सत्र हेतु अंतिम तिथि 31 अक्टूबर 2026 तथा जनवरी 2027 सत्र हेतु 30 अप्रैल 2027 है।
उत्पाद प्रबंधन (Product Management) को परिभाषित कीजिए। उत्पाद प्रबंधक (Product Manager) की भूमिका एवं उत्तरदायित्वों की विस्तारपूर्वक व्याख्या कीजिए।
उत्पाद पंक्ति विश्लेषण (Product Line Analysis) की विवेचना कीजिए। उत्पाद पंक्ति विस्तार (Line Extension) के लाभ एवं हानियों का विस्तृत वर्णन कीजिए।
ग्राहकों के लिए ब्रांडिंग का क्या महत्व है? ब्रांड निर्माण के छह आधारभूत घटकों (Building Blocks) में से कौन-सा अथवा कौन-से घटक सर्वाधिक महत्वपूर्ण हैं? उपयुक्त उदाहरणों सहित अपने उत्तर का औचित्य स्पष्ट कीजिए।
वे पाँच प्रमुख साधन (Levers) कौन-कौन से हैं जिनका उपयोग ब्रांड समय के साथ अपने मूल्य को बनाए रखने के लिए कर सकते हैं? इनमें से किसी दो का उदाहरण सहित वर्णन कीजिए।
निम्नलिखित पर संक्षिप्त टिप्पणियाँ लिखिए—
(क) उत्पाद मिश्रण (Product Mix)
(ख) ब्रांड मंत्र (Brand Mantra)
(ग) उत्पाद जीवन चक्र (Product Life Cycle – PLC)

MMPM 003 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code :

MMPM-003

Course Title

Product and Brand Management

Assignment Code :

MMPM-003/TMA/JULY/2025

Coverage :

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025and for January 2026 Semester is 30th April, 2026.

1. Explain PLC with suitable examples at each stage?

2. Discuss New Product Development Process in detail?

3. Evaluate the various methods of Brand Valuation in the Indian Context?

4. What are the seven strategic options for global branding strategy? Explain in detail?

5. Write short notes on the following:

a) FMCG

b) Brand Management

c) Product Portfolio

MMPM 003 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-003

Course Title:Product & Brand Management

Assignment Code:MMPM-003/TMA/JULY/2024

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30th April, 2025.

1 a) Distinguish and discuss with suitable examples the term product and brand one each from an FMCG and a consumer durable of your choice.

b)Explain with an example the meaning of a Product and Product line. What are the key reasons/ideas for companies venturing into product lines? Discuss.

Elaborate on the need, necessity and criteria for new product development ideas.

2 a)List out and explain the reasons for firm to consider new product development ideas in their businesses.

Assume that the country's lending passenger car manufacturer is contemplating to introduce a two seater micro car for the Indian market. How will the company set responsibility for developing this micro car at the corporate level as well as the divisional level? Explain the kind of role and responsibilities at both the levels.

b) Define a new product. What are the various types of new products that you are familiar with give examples. It is necessary that the new product needs to be launched? If yes or no, furnish your reasons to justify.

3.a)What is branding? Discuss its strategic relevance. Explain the key branding policy decisions that are available to the marketer and their advantages and disadvantages.

b) Explain the concept of brand equity. The brand equity development is a process which is spread over a period of time with continuous brand building effort.

In the light of the above statement you are advised to select a strong and powerful brand of your choice and track/trace the effort which has gone into the making of a strong and powerful brand.

4a) As a marketers, what elements of brand you would consider significant that would help in the task of building brand equity. Select a brand of your choice and discuss the elements where the brand building was visible over a period of time.

b) Explain your understanding of a domestic brand Vs. global brand. Explain with an example the key reasons why marketers embark on expanding their brands to overseas/international markets?

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