IGNOU MBA MMPM 2 Sales Management Solved Assignment ENGLISH

Please make sure your assignment questions match your current IGNOU session

MMPM 002 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MMPM-002
Course Title : SALES MANAGEMENT
Assignment Code : MMPM-002/TMA/JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. What are the various theories of personnel selling? Compare and contrast them with the
help of suitable examples?
2. How telecommunication is different from face–to–face communication? Which of this
form of communication is better? Explain with suitable example and justify?
3. Describe the importance of sales control and sales force evaluation? What are the
different reports generated to monito the sales force?
4. What are the essential components of a Compensation package? Why is it necessary to
have adequate compensation for the company sales force?
5. Write short notes on the following
a) Non-financial incentives
b) Sales Coaching
c) Monopolistic Competition

MMPM 002 (July 2026 - January 2027) - HINDI

सत्रीय कार्य
पाठ्यक्रम का कोड : एमएमपीएम -002
पाठ्यक्रम का शीर्षक : विक्रय प्रबंधन
सत्रीय कार्य का कोड : एमएमपीएम -002 / टी. एम. ए/ जुलाई /2026-27
नोट: सभी प्रश्नों का उत्तर दीजिए तथा यह सत्रीय कार्य अपने अध्ययन केंद्र के समन्वयक को जमा कीजिए। जुलाई 2026 सत्र हेतु अंतिम तिथि 31 अक्टूबर 2026 तथा जनवरी 2027 सत्र हेतु 30 अप्रैल 2027 है।
व्यक्तिगत विक्रय (Personal Selling) के विभिन्न सिद्धांत कौन-कौन से हैं? उपयुक्त उदाहरणों की सहायता से उनका तुलनात्मक विश्लेषण कीजिए तथा उनके मध्य समानताओं एवं भिन्नताओं को स्पष्ट कीजिए।
दूरसंचार आधारित संप्रेषण (Telecommunication) प्रत्यक्ष आमने-सामने के संप्रेषण (Face-to-Face Communication) से किस प्रकार भिन्न है? इसमें से कौन-सा संप्रेषण माध्यम अधिक प्रभावी है? उपयुक्त उदाहरणों सहित अपने उत्तर का औचित्य स्पष्ट कीजिए।
विक्रय नियंत्रण (Sales Control) तथा विक्रय बल मूल्यांकन (Sales Force Evaluation) के महत्व का वर्णन कीजिए। विक्रय बल की निगरानी एवं मूल्यांकन हेतु कौन-कौन सी विभिन्न रिपोर्टें तैयार की जाती हैं?
पारिश्रमिक पैकेज (Compensation Package) के आवश्यक घटक कौन-कौन से हैं? किसी कंपनी के विक्रय बल को पर्याप्त पारिश्रमिक प्रदान करना क्यों आवश्यक है? स्पष्ट कीजिए।
निम्नलिखित पर संक्षिप्त टिप्पणियाँ लिखिए—
(क) गैर-वित्तीय प्रोत्साहन (Non-Financial Incentives)
(ख) विक्रय मार्गदर्शन एवं प्रशिक्षण (Sales Coaching)
(ग) एकाधिकारात्मक प्रतिस्पर्धा (Monopolistic Competition)

MMPM 002 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPM-002

Course Title

SALES MANAGEMENT

Assignment Code

MMPM-002/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025and for January 2026 Semester is 30 April, 2026.

1. Explain the role of Sales Management in Marketing Function?

2. Discuss how negotiations and conflicts go hand to hand with each other?

3. Describe the importance of sales control and salesforce evaluation, also mention some of the parameters for monitoring the salesforce?

4. Discuss how sales forecast and sales quota relate to each other? What are the advantages of sales forecasting?

5. Write short notes on the following

a)AIDA

b) Merchandising

c) Sales Audit

MMPM 002 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-002

Course Title:Sales Management

Assigament Code:MMPM-002/TMA JULY/2004

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30 April, 2015.

1a) Distinguish and discuss the terms Sales Vs. Marketing. Are these two terms купопутова? If yes, or no justify giving reasons.

b)As you are aware that the sales management function in an organization is all about managing the personal selling effort. In the light of the above statement classify with suitable examples the various selling approaches that firms can pick and choose based on the nature of their business

Who according to you is an effective salesman? Explain the physical traits, the skills and the knowledge that every salesman should possess to evolve as a successful salesman for the organization.

2a) Why communication skills are important for a saleman? With suitable examples di the various verbal and non-verbal communication skills that aid a salesman in their profession.

b)What is negotiation? Highlight the basic principles that a salesman ought to consider during the negotiation stage with the customer.

A young working professional from IT industry, wishes to buy a high end sports SUV from one of the leading global automobile manufacturer in India. Aswane you have now reached the negation stage of the selling process. How would you equip yourself and what specific preparation you would do to meet the prospect for the final negotiation keeping in mind the nature of the product, the pricing, and the competition in the category?

3a)Discuss the meaning of merchandising and sales displays. Bring out the relationship between them by citing an example.

Explain some of the most important and frequently used designa principles by marketer in effective display of their merchandising. Suggest a suitable example for each of these design principles.

b) What makes an organization have adequate compensation plan for the company sales force? Discuss

What the major reasons for a change in a sound compensation plan for the sales force.

4a) What is sales force motivation? Discuss some of the crucial and unconventional factors that impact the sales force motivation for success.

b)Discuss the meaning, importance and need for sales territories.

Explain the various approaches to territory design that a sales manager can consider based on the need of the coverage, the cost and quanturn of sales/business that can be generated

 

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