IGNOU MBA MMPM 1 Consumer Behaviour Solved Assignment ENGLISH

Please make sure your assignment questions match your current IGNOU session

MMPM 001 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MMPM-001
Course Title : Consumer Behaviour
Assignment Code : MMPM-001/TMA/ JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. “Digital technology has transformed the way consumers search, evaluate, and purchase
products and services.” Support your answer with suitable examples from the Indian
market.
2. Select any product category of your choice and analyze how marketers adapt their
strategies to different cultural and social segments in India.
3. Critically examine the role of motivation, perception, and learning in shaping consumer
behaviour.
4. Choose any high-involvement product and explain how different family members and
social influences affect the purchase process.
5. Write short notes on the following:
a) Consumer Involvement and Decision-Making
b) Lifestyle and Psychographic Segmentation
c) Post-Purchase Behaviour and Customer Satisfaction
d) Ethical Issues in Consumer Behaviour Research

MMPM 001 (July 2026 - January 2027) - HINDI

सत्रीय कार्य
पाठ्यक्रम का कोड: एमएमपीएम -001
पाठ्यक्रम का शीर्षक: उपभोक्ता व्यवहार
सत्रीय कार्य का कोड: एमएमपीएम -001 /टी. एम. ए./ जुलाई /2026-27
नोट: सभी प्रश्नों का उत्तर दीजिए तथा यह सत्रीय कार्य अपने अध्ययन केंद्र के समन्वयक को जमा कीजिए। जुलाई 2026 सत्र हेतु अंतिम तिथि 31 अक्टूबर 2026 तथा जनवरी 2027 सत्र हेतु 30 अप्रैल 2027 है।
1 “डिजिटल प्रौद्योगिकी ने उपभोक्ताओं द्वारा उत्पादों एवं सेवाओं की खोज, मूल्यांकन तथा क्रय की प्रक्रिया को पूर्णतः परिवर्तित कर दिया है।” भारतीय बाज़ार से उपयुक्त उदाहरण प्रस्तुत करते हुए इस कथन की पुष्टि कीजिए।
2 अपनी पसंद की किसी एक उत्पाद श्रेणी का चयन कीजिए तथा विश्लेषण कीजिए कि भारत में विपणक विभिन्न सांस्कृतिक एवं सामाजिक वर्गों के अनुरूप अपनी विपणन रणनीतियों को किस प्रकार अनुकूलित करते हैं।
3 उपभोक्ता व्यवहार के निर्माण में अभिप्रेरणा (Motivation), प्रत्यक्षीकरण (Perception) तथा अधिगम (Learning) की भूमिका का समालोचनात्मक परीक्षण कीजिए।
4 किसी उच्च-सहभागिता (High-Involvement) वाले उत्पाद का चयन कीजिए तथा स्पष्ट कीजिए कि क्रय-निर्णय प्रक्रिया को परिवार के विभिन्न सदस्यों एवं सामाजिक प्रभावों द्वारा किस प्रकार प्रभावित किया जाता है।
5 निम्नलिखित पर संक्षिप्त टिप्पणियाँ लिखिए—
(क) उपभोक्ता सहभागिता एवं निर्णय-निर्माण प्रक्रिया
(ख) जीवन-शैली एवं मनोवैज्ञानिक-प्रोफ़ाइल आधारित बाज़ार विभाजन
(ग) क्रयोपरान्त व्यवहार एवं ग्राहक संतुष्टि
(घ) उपभोक्ता व्यवहार अनुसंधान में नैतिक मुद्दे

MMPM 001 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPM-001

Course Title

Consumer Behaviour

Assignment Code

MMPM-001/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31" October 2025 and for January 2026 Semester is 30 April, 2026.

1. What are the product and service categories where you and your family members now do online buying more often than you do in store buying? What are the major drivers of such behaviours?

2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.

3. Critically analyse the Maslow's hierarchy of needs theory. What are its major limitations?

4. What purchase decision process would occur for a family in the purchase of furniture? Think of your own family. Which individuals in your family have the roles of gatekeeper, influencer, decider, buyer, and user? To what extent do these roles change across different product categories?

5. How does the problem recognition stage vary between a low involvement and a high involvement purchase? How can the marketers benefit from these variations?

MMPM 001 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code:MMPM-001

Course Title:Consumer Behaviour

Assignment Code:MMPM-001/TMA/JULY/2024

Coverage:All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31 October, 2024 and for January 2025 sessions is 30 April, 2025.

1. How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of stationery items for home use and for organizational purposes, explain the differences across the different stages of the buying decision.

2. Define personality. What are the differences between the trait and the psychoanalytic theory of personality? How do marketers apply their understandings of these theories?

3. Define the term consumer motive. Do the psychogenic motives have superiority over the physiological ones? Use examples to justify your answer.

4. What is meant by choice heuristics? What rules are commonly followed by urban consumers versus rural consumers?

5. How has online buying behaviour accentuated marketing attention towards post-purchase behaviour and customer expressions of dissatisfaction and complaints? How have online consumer reviews and feedback impacted other prospective buyers?

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