IGNOU MBA MMPC 6 Marketing Management Solved Assignment ENGLISH

Please make sure your assignment questions match your current IGNOU session

MMPC 006 (July 2026 - January 2027) - ENGLISH

ASSIGNMENT
Course Code : MMPC-006
Course Title : Marketing Management
Assignment Code : MMPC-006/TMA/JULY/2026
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2026 Semester is 31st October 2026
and for January 2027 Semester is 30th April 2027.
1. Discuss the importance of marketing management in contemporary business environment
and explain how companies use market segmentation, targeting, and positioning (STP)
strategies to gain competitive advantage with suitable examples.
2. Explain the role of digital marketing and social media marketing in building customer
engagement and brand awareness. Discuss any two digital marketing tools used by
organizations in India with suitable examples.
3. Define branding and explain the major factors responsible for creating a strong brand
image. Discuss how packaging, promotion, and customer experience contribute to brand
loyalty.
4. Pricing decisions play an important role in delivering customer value. Explain any two
pricing methods used by marketers.
5. Write short notes on the following:
a) Buying Decision Process
b) Product Life Cycle (PLC)
c) Integrated Marketing Communication (IMC)
d) Ethical Marketing Practices

MMPC 006 (July 2026 - January 2027) - HINDI

अध्यापक जांच सत्रीय कार्य
पाठ्यक्रम का कोड: एमएमपीमी-006
पाठ्यक्रम का शीर्षक: विपणन प्रबंधन
सत्रीय कार्य का कोड: एमएमपीमी-006 /टी. एम. ए./ जुलाई /2026-27
नोट: सभी प्रश्नों का उत्तर दीजिए तथा यह सत्रीय कार्य अपने अध्ययन केंद्र के समन्वयक को जमा कीजिए। जुलाई 2026 सत्र हेतु अंतिम तिथि 31 अक्टूबर 2026 तथा जनवरी 2027 सत्र हेतु 30 अप्रैल 2027 है।
1 समकालीन व्यावसायिक वातावरण में विपणन प्रबंधन के महत्व की चर्चा कीजिए तथा उपयुक्त उदाहरणों सहित स्पष्ट कीजिए कि कंपनियाँ बाज़ार विभाजन, लक्ष्यीकरण तथा स्थितिकरण (STP) रणनीतियों का उपयोग प्रतिस्पर्धात्मक लाभ प्राप्त करने के लिए कैसे करती हैं।

2 ग्राहक सहभागिता एवं ब्रांड जागरूकता बढ़ाने में डिजिटल विपणन तथा सोशल मीडिया विपणन की भूमिका स्पष्ट कीजिए। भारत में संगठनों द्वारा उपयोग किए जाने वाले किसी दो डिजिटल विपणन साधनों की उपयुक्त उदाहरणों सहित चर्चा कीजिए।

3 ब्रांडिंग को परिभाषित कीजिए तथा एक सशक्त ब्रांड छवि के निर्माण के लिए उत्तरदायी प्रमुख कारकों की व्याख्या कीजिए। चर्चा कीजिए कि पैकेजिंग, प्रचार तथा ग्राहक अनुभव ब्रांड निष्ठा में किस प्रकार योगदान देते हैं।

4 ग्राहक को मूल्य प्रदान करने में मूल्य निर्धारण संबंधी निर्णय महत्वपूर्ण भूमिका निभाते हैं। विपणक द्वारा उपयोग की जाने वाली किसी दो मूल्य निर्धारण विधियों की व्याख्या कीजिए।

5 निम्नलिखित पर संक्षिप्त टिप्पणी लिखिए:
(क) क्रय निर्णय प्रक्रिया
(ख) उत्पाद जीवन चक्र (PLC)
(ग) एकीकृत विपणन संचार (IMC)
(घ) नैतिक विपणन प्रथाएँ

MMPC 006 (July 2025 - January 2026) - ENGLISH

ASSIGNMENT

Course Code

MMPC-006

Course Title

Marketing Management

Assignment Code

MMPC-006/TMA/JULY/2025

Coverage

All Blocks

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2025 Semester is 31 October 2025 and for January 2026 Semester is 30th April, 2026.

1. "Market segmentation is important for target markets and target markets are important for product positioning." Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

2. Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

3. Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

4. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

5. Write short notes on following:

a) Integrated Marketing Communication

b) Digital Marketing

c) Factors determining choice of channels of distribution

d) Marketing Mix at Different Stages of Product Life Cycle (PLC)

MMPC 006 (July 2024 - January 2025) - ENGLISH

ASSIGNMENT

Course Code :MMPC-006

Course Title : Marketing Management

Assignment Code Coverage : All Blocks

MMPC-006/TMA/JULY/2024

Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2024 session is 31st October, 2024 and for January 2025 sessions is 30th April, 2025.

1. (a) Discuss the terms need, want and demand. Why these terms assume significance for every marketers/business. Discuss.

(b) Discuss the various marketing philosophies that you are familiar with. Highlight their importance and limitations in their evolution process.

2. (a) As a Marketing Manager, when and why you would embark analyzing the marketing environment? Discuss by selecting any product or product category of any FMCG or a consumer durables of your choice. Explain what combination of micro and macro environmental analysis that you would consider and why?

(b) Define a Product and discuss the various classifications that you are familiar with.

3.(a) Explain the concept of Product Life Cycle (PLC). Pickup any product/brand of your choice in the recent past where the marketing mix element have changed during the different stages of the PLC. List out all the changes that have occurred during its PLC.

(b) Discuss the elements of promotion mix. Identify the reasons why companies in the current business environment are of the opinion that there is a felt need and necessity of integrating all the elements of marketing communication mix with a strategic intent to compete and stay relevant at any given point of time.

Explain with a example where all the elements of promotion mix/marketing communication are integrated. Select and make SWOT analysis and highlight the importance of integration.

4. (a) Bring out the major differences and similarities if any between product marketing and services marketing.

With the help of internet and the secondary data sources prepare an essay on the reasons for the growth of service sector since 2010-2023. Furnish all the data and details.

(b) Make a visit to any firm /company in your location or you are familiar with where digital marketing has been adopted. Talk to the manager or the concerned person who is in-charge of the digital marketing activities and collect all the prospects and challenges that are being faced by the firm and the possible solutions for the same.

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