IGNOU BFTTM BTSC 103 Understanding Tourism Marketing Solved Assignment ENGLISH
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BTSC 103: Understanding Tourism Marketing
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| Title Name | IGNOU BFTTM BTSC 103 Understanding Tourism Marketing Solved Assignment ENGLISH |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BFTTM |
| Course Name | Bachelor of Tourism and Travel Management |
| Subject Code | BTSC 103 |
| Subject Name | Understanding Tourism Marketing |
| Year | 2026 |
| Session | - |
| Language | ENGLISH |
| Assignment Code | BTSC 103/Assignment-1/2026 |
| Product Description | Assignment of BFTTM (Bachelor of Tourism and Travel Management) 2026. Latest BTSC 103 2026 Solved Assignment Solutions |
| Format | Ready-to-Print PDF (.soft copy) |
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BTSC 103 (January 2026 - July 2026) - ENGLISH
BTSC 103: Understanding Tourism Marketing
(TUTOR MARKED ASSIGNMENT) (Jan & July 2026 session)
Course Code: BTSC 103
Programme: BFTTM
Total Mark: 100
Assignment Code: BTSC 103/TMA/2026
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 600 words.
Send your TMA to the Coordinator of your Study Centre.
1. Define Marketing. Describe the evolution of marketing philosophies from the 1950s to the current societal marketing era.
2. What is market segmentation? Discuss the major variables used for segmenting the market for tourism products and services.
3. Discuss the Marketing Mix of a tourism product.
4. Describe the various methods used to forecast tourism demand.
5. How does the brand name of an organization add value to a tour package? Explain how attractive packaging can influence a customer's purchase decision.
6. What is Pricing Strategy? Discuss the importance of pricing as an element of the marketing mix.
7. Evaluate the role of social media in destination promotion.
8. Define Distribution Channels (Place) and discuss their role in the tourism industry.
9. Discuss the challenges in adopting new technologies in tourism marketing.
10. Write notes on the following in about 150 words each:
a) Purpose of Market Research
b) Product Positioning
c) 5th P in tourism marketing
d) Meaning and purpose of Familiarization tour
BTSC 103 (January 2026 - July 2026) - HINDI
बीटीएससी-103 : पर्यटन विपणन को समझना (अध्यापक जॉच सत्रीय कार्य)
कोर्स कोडः बीटीएससी-103
कार्यकम कोडः बीएफटीटीएम/बीएफटीटीएमओएल
कुल अंकः 100
असाइनमेंट कोडः बीटीएससी-103/टीएमए/2026
नोटः इस सत्रीय कार्य में दस प्रश्न दिए गए हैं, जिनमें से आपको किन्हीं पॉच प्रश्नों के उत्तर लगभग 500 शब्दों में लिखने हैं। प्रत्येक प्रश्न 20 अंक का है। अपने अध्यापक जॉच सत्रीय कार्य को अपने अध्ययन केंद्र के संयोजक को भेजें।
1. विपणन को परिभाषित करें। 1950 के दशक से वर्तमान सामाजिक विपणन युग तक विपणन दर्शन के विकास का वर्णन करें। 20
2. बाज़ार विभाजन क्या है? पर्यटन उत्पादों और सेवाओं के लिए बाजार को विभाजित करने के लिए उपयोग किए जाने वाले प्रमुख चरों पर चर्चा करें।
3. पर्यटन उत्पाद के विपणन मिश्रण पर चर्चा करें।
4. पर्यटन मांग का पूर्वानुमान लगाने के लिए उपयोग की जाने वाली विभिन्न विधियों का वर्णन करें। 20
5. किसी संगठन का ब्रांड नाम किसी टूर पैकेज में मूल्य कैसे जोड़ता है? बताएं कि आकर्षक पैकेजिंग ग्राहक के खरीदारी निर्णय को कैसे प्रभावित कर सकती है।
6. मूल्य निर्धारण रणनीति क्या है? विपणन मिश्रण के एक तत्व के रूप में मूल्य निर्धारण के महत्व पर चर्चा करें।
7. गंतव्य प्रचार में सोशल मीडिया की भूमिका का मूल्यांकन करें।
8. वितरण चैनल (स्थान) को परिभाषित करें और पर्यटन उद्योग में उनकी भूमिका पर चर्चा करें। 20
9. पर्यटन विपणन में नई तकनीकों को अपनाने में आने वाली चुनौतियों पर चर्चा करें।
10. निम्नलिखित पर लगभग 150 शब्दों में टिप्पणी लिखें:
क) बाजार अनुसंधान का उद्देश्य
ख) उत्पाद स्थिति निर्धारण (Product Positioning)
ग) पर्यटन विपणन में 5वां पी
घ) परिचय यात्रा का अर्थ एवं उद्देश्य
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Course: Bachelor of Tourism and Travel Management (BFTTM)
Subject: BTSC 103 - Understanding Tourism Marketing
Session: January 2026 - December 2026
Language: ENGLISH
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Product Information
| Course Name | Bachelor of Tourism and Travel Management |
| Course Code | BFTTM |
| Subject Code | BTSC 103 |
| Subject | Understanding Tourism Marketing |
| Programme | BACHELOR DEGREE PROGRAMMES Courses |
| Language | ENGLISH |
| Material Type | Solved Assignment – Soft Copy / PDF |
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