IGNOU BBARIL BRL 111 Retails Consumer Behavior Solved Assignment ENGLISH
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BRL 111: Retails Consumer Behavior
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| Title Name | IGNOU BBARIL BRL 111 Retails Consumer Behavior Solved Assignment ENGLISH |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BBARIL |
| Course Name | Bachelor of Business Administration in Retailing |
| Subject Code | BRL 111 |
| Subject Name | Retails Consumer Behavior |
| Year | 2026 2027 |
| Session | - |
| Language | ENGLISH |
| Assignment Code | BRL 111/Assignment-1/2026 2027 |
| Product Description | Assignment of BBARIL (Bachelor of Business Administration in Retailing) 2026 2027. Latest BRL 111 2026-27 Solved Assignment Solutions |
| Format | Ready-to-Print PDF (.soft copy) |
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BRL 111 (July 2026 - January 2027) - ENGLISH
TUTOR MARKED ASSIGNMENT (TMA)
Course Code: BRL-111
Course Title: RETAIL CONSUMER BEHAVIOUR
Assignment Code: BRL-111/TMA/2026-27
Coverage: All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
What are the steps involved in the retail consumer buying process? Write a note explaining the consumer buying cycle in the retail industry. (10)
Why is product quality and pricing a barrier in building loyal customers? Explain. (10)
Briefly explain the role of post-purchase evaluation and satisfaction in retail shopping. (10)
“More and more retailers are using social media for promoting their products and services”. Discuss. (10)
How can retailers use AI and machine learning to improve customer segmentation and personalize marketing strategies? (10)
What are the differences between RFM analysis and Customer Lifetime Value (CLV), and how do retailers use these models to target potential consumers? (10)
How does store layout influence consumer navigation, product discovery, and purchase decisions in a retail environment? (10)
(B) Essay Type Questions
Discuss the impact of online reviews and ratings on consumer decision-making and buying behaviour. Explain how positive and negative reviews influence consumer perceptions, trust, purchase intentions, and brand loyalty, with suitable examples. (15)
a) State the factors influencing impulsive buying behavior of a consumer. (8+7)
b) What are the ethical considerations and practices in retailing? Explain.
BRL 111 (July 2026 - January 2027) - HINDI
पाठ्यक्रम का कोड: बी. आर. एल. — 111
पाठ्यक्रम का शीर्षक: खुदरा उपभोक्ता व्यवहार
सत्रीय कार्य का कोड: बी. आर. एल. — 111/टी. एम. ए./2026 - 27
खण्डों की संख्या: सभी खण्ड
अधिकतम अंक : 100
सभी प्रश्नों के उत्तर दीजिए।
(क) लघु प्रकार के प्रश्न
खुदरा उपभोक्ता क्रय प्रक्रिया में कौन-कौन से चरण शामिल होते हैं? खुदरा उद्योग में उपभोक्ता क्रय चक्र की व्याख्या करते हुए एक टिप्पणी लिखिए। (10)
उत्पाद की गुणवत्ता और मूल्य निर्धारण निष्ठावान ग्राहकों के निर्माण में बाधा क्यों बन सकते हैं? स्पष्ट कीजिए। (10)
खुदरा क्रय में खरीद के बाद मूल्यांकन (Post-Purchase Evaluation) और ग्राहक संतुष्टि की भूमिका का संक्षेप में वर्णन कीजिए। (10)
“अधिक से अधिक खुदरा विक्रेता अपने उत्पादों और सेवाओं के प्रचार-प्रसार के लिए सोशल मीडिया का उपयोग कर रहे हैं।” व्याख्या कीजिए। (10)
खुदरा विक्रेता कृत्रिम बुद्धिमत्ता (AI) और मशीन लर्निंग (Machine Learning) का उपयोग करके ग्राहक खंडीकरण को बेहतर समझने तथा विपणन रणनीतियों को व्यक्तिगत बनाने के लिए कैसे कर सकते हैं? (10)
RFM विश्लेषण (RFM Analysis) और ग्राहक जीवनकाल मूल्य (Customer Lifetime Value - CLV) में क्या अंतर है? खुदरा विक्रेता संभावित उपभोक्ताओं को लक्षित करने के लिए इन मीट्रिकों का उपयोग कैसे करते हैं? (10)
खुदरा वातावरण में स्टोर लेआउट उपभोक्ताओं की आवाजाही, उत्पाद खोज और क्रय निर्णयों को किस प्रकार प्रभावित करता है? (10)
(ख) निबंध प्रकार के प्रश्न
ऑनलाइन समीक्षाओं (Online Reviews) तथा रेटिंग्स (Ratings) का उपभोक्ताओं के निर्णय-निर्माण और क्रय व्यवहार पर पड़ने वाले प्रभाव की चर्चा कीजिए। उपयुक्त उदाहरणों सहित स्पष्ट कीजिए कि सकारात्मक तथा नकारात्मक समीक्षाएँ उपभोक्ताओं की धारणा, विश्वास, क्रय-इच्छा तथा ब्रांड निष्ठा को किस प्रकार प्रभावित करती हैं। (15)
क) उपभोक्ता के आवेगपूर्ण क्रय व्यवहार (Impulsive Buying Behaviour) को प्रभावित करने वाले कारकों का वर्णन कीजिए। (8)
ख) खुदरा व्यापार में नैतिक विचार एवं नैतिक प्रथाएं क्या हैं? व्याख्या कीजिए।
BRL 111 2025 2026 - English
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-111
Course Title : RETAIL CONSUMER BEHAVIOUR
Assignment Code : BRL-111/TMA/2025-26
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Explain the term targeted marketing with the help of suitable examples.
2. What is impulsive buying behavior? What are the various factors that influences impulsive buying behavior?
3. Explain in detail how has online consumer behavior influenced the traditional retail stores?
4. Write about the concept of cross-cultural influences on retail consumers and its importance.
5. What are sociocultural beliefs? How do they impact retail, explain with the help of some examples.
6. Explain the role of store atmosphere and physical cues in consumer decision making process.
7. What is IOT (internet of things)? Discuss the importance and implications of IOT.
(B) Essay Type Questions
8. What do you understand by the terms "social and cultural influencers"? Elucidate the various ways in which these influencers affect the shopping behavior.
9. a) Explain about personalization and customization in brief.
b) "More and more retailers are using social media for promoting their products and services". Explain with the help of some examples.
BRL 111 2025 2026 - Hindi
अध्यापक जांच सत्रीय कार्य
पाठ्यक्रम का कोड :
बी. आर. एल. - 111
पाठ्यक्रम का शीर्षक खुदरा उपभोक्ता व्यवहार :
सत्रीय कार्य का कोड : बी. आर. एल. - 111/टी. एम. ए./2025-26
खण्डों की संख्या : सभी खण्ड
अधिकतम अंक : 100
सभी प्रश्नों के उत्तर दीजिए।
(क) लघु प्रकार के प्रश्न
1. उपयुक्त उदाहरणों की सहायता से 'लक्षित विपणन' की व्याख्या कीजिए।
2. आवेगपूर्ण (Impulsive) क्रय व्यवहार क्या है? आवेगपूर्ण क्रय व्यवहार को प्रभावित करने वाले विभिन्न कारक क्या है?
3. विस्तार से बताएं कि ऑनलाइन उपभोक्ता व्यवहार ने पारंपरिक खुदरा स्टोरों को किस प्रकार प्रभावित किया है ?
4. खुदरा उपभोक्ताओं पर अंतर सांस्कृतिक प्रभावों की अवधारणा और इसके महत्व के बारे में लिखें।
5. सामाजिक – सांस्कृतिक मान्यताएँ क्या हैं? वे खुदरा व्यापार को कैसे प्रभावित करती है, कुछ उदाहरणों की मदद से समझाइए ?
6. उपभोक्ता निर्णय लेने की प्रक्रिया में स्टोर के वातावरण और भौतिक संकेतों की भूमिका की व्याख्या करें।
7. IOT (इन्टरनेट ऑफ थिंग्स) क्या है? IOT के महत्व और निहितार्थों पर चर्चा करें।
(ख) निबंध प्रकार के प्रश्न
8. आप "सामाजिक और सांस्कृतिक प्रभावक (influencers)" से क्या समझते हैं? उन विभिन्न तरीकों पर (15) प्रकाश डालें जिनसे ये प्रभावक क्रय व्यवहार को प्रभावित करते हैं।
9. क) निजीकरण और अनुकूलन के बारे में संक्षेप में बताएं।
(ख) “अधिक से अधिक विक्रेता अपने उत्पादों और सेवाओं को बढ़ावा देने के लिए सोशल मिडिया का उपयोग कर रहें हैं"। कुछ उदाहरणों की मदद से समझाइए।
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Course: Bachelor of Business Administration in Retailing (BBARIL)
Subject: BRL 111 - Retails Consumer Behavior
Session: January 2027 - December 2027
Language: ENGLISH
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Product Information
| Course Name | Bachelor of Business Administration in Retailing |
| Course Code | BBARIL |
| Subject Code | BRL 111 |
| Subject | Retails Consumer Behavior |
| Programme | BACHELOR DEGREE PROGRAMMES Courses |
| Language | ENGLISH |
| Material Type | Solved Assignment – Soft Copy / PDF |
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