IGNOU BBARIL BRL 102 Introduction to Retail Marketing Solved Assignment ENGLISH
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BRL 102: Introduction to Retail Marketing
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| Title Name | IGNOU BBARIL BRL 102 Introduction to Retail Marketing Solved Assignment ENGLISH |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BBARIL |
| Course Name | Bachelor of Business Administration in Retailing |
| Subject Code | BRL 102 |
| Subject Name | Introduction to Retail Marketing |
| Year | 2026 2027 |
| Session | - |
| Language | ENGLISH |
| Assignment Code | BRL 102/Assignment-1/2026 2027 |
| Product Description | Assignment of BBARIL (Bachelor of Business Administration in Retailing) 2026 2027. Latest BRL 102 2026-27 Solved Assignment Solutions |
| Format | Ready-to-Print PDF (.soft copy) |
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BRL 102 (July 2026 - January 2027) - ENGLISH
TUTOR MARKED ASSIGNMENT (TMA)
Course Code: BRL-102
Course Title: Introduction to Retail Marketing
Assignment Code: BRL-102/TMA/2026-27
Coverage: All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
What do you understand by the term “marketing mix”? Explain with an example. (10)
What are the types of consumer decision making process? (10)
Explain the influence of situational variables on shopping behaviour. (10)
What are the main types of selling? (10)
What are the qualities of effective sales person? (10)
What determines customer needs? (10)
Explain SPANCO Sales process. (10)
(B) Essay Type Questions
Describe Retail Promotion. What are the types of Retail Promotion and how does Retail Promotion impact Consumer Buying Behaviour? (15)
How does Advertising help in Product Promotion? And explain various categories of advertising with specific examples.
BRL 102 (July 2026 - January 2027) - HINDI
पाठ्यक्रम का कोड: बी. आर. एल. – 102
पाठ्यक्रम का शीर्षक: खुदरा (रिटेल) विपणन का परिचय
सत्रीय कार्य का कोड: बी. आर. एल. – 102/टी. एम. ए./2026 – 27
खण्डों की संख्या: सभी खण्ड
अधिकतम अंक : 100
सभी प्रश्नों के उत्तर दीजिए।
(क) लघु प्रकार के प्रश्न
"मार्केटिंग मिश्रण" (Marketing Mix) शब्द से आप क्या समझते हैं? उदाहरण सहित समझाइए। (10)
उपभोक्ता निर्णय लेने की प्रक्रिया के प्रकार कौन-कौन से हैं? (10)
खरीदारी व्यवहार (Shopping Behaviour) पर स्थितिजन्य चरों (Situational Variables) के प्रभाव की व्याख्या कीजिए। (10)
विक्रय (Selling) के मुख्य प्रकार कौन-कौन से हैं? (10)
एक प्रभावी विक्रेता (Effective Salesperson) में क्या गुण होने चाहिए? (10)
ग्राहक की जरूरत (Customer Needs) को निर्धारित करने वाले प्रमुख कारक कौन-कौन से हैं? (10)
स्पैंको बिक्री प्रक्रिया (SPANCO Sales Process) की व्याख्या कीजिए। (10)
(ख) निबंध प्रकार के प्रश्न
खुदरा प्रचार (Retail Promotion) का वर्णन कीजिए। खुदरा प्रचार के विभिन्न प्रकार कौन-कौन से हैं तथा खुदरा प्रचार उपभोक्ताओं के क्रय व्यवहार (Consumer Buying Behaviour) को किस प्रकार प्रभावित करता है? (15)
विज्ञापन (Advertising) उत्पाद प्रचार (Product Promotion) में किस प्रकार सहायता करता है? साथ ही विज्ञापन की विभिन्न श्रेणियों (Categories of Advertising) को उपयुक्त उदाहरणों सहित समझाइए।
BRL 102 2025 2026 - Hindi
अध्यापक जांच सत्रीय कार्य
पाठ्यक्रम का कोड : बी. आर. एल. - 102
पाठ्यक्रम का शीर्षक : खुदरा (रिटेल) विपणन का परिचय
सत्रीय कार्य का कोड : बी. आर. एल. - 102/टी. एम. ए./2025-26
खण्डों की संख्या : सभी खण्ड
अधिकतम अंक : 100
सभी प्रश्नों के उत्तर दीजिए।
क) लघु प्रकार के प्रश्न
1. एक स्टोर के लिए विभिन्न प्रचार पद्धतियां क्या हैं?
2. मूल विपणन अवधारणाओं की व्याख्या कीजिए।
3. उपभोक्ता निर्णय लेने की प्रकृति को प्रभावित करने वाले कारकों की चर्चा कीजिए।
4. बिक्री प्रचार के स्रोत क्या हैं?
5. स्थानीय स्टोर विपणन के लिए बजट कैसे सेट करें?
6. व्यक्तिगत बिक्री में क्या कदम हैं? वे बी 2 बी बिक्री से कैसे अलग हैं?
7. खुदरा प्रचार के विभिन्न प्रकारों को स्पष्ट कीजिए।
ख) निबंध प्रकार के प्रश्न
8. विभिन्न प्रकार की मूल्य रणनीतियों पर चर्चा कीजिए।
9. विशिष्ट उदाहरणों के साथ विज्ञापन की विभिन्न श्रेणियों को समझाएं।
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Course: Bachelor of Business Administration in Retailing (BBARIL)
Subject: BRL 102 - Introduction to Retail Marketing
Session: January 2027 - December 2027
Language: ENGLISH
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Product Information
| Course Name | Bachelor of Business Administration in Retailing |
| Course Code | BBARIL |
| Subject Code | BRL 102 |
| Subject | Introduction to Retail Marketing |
| Programme | BACHELOR DEGREE PROGRAMMES Courses |
| Language | ENGLISH |
| Material Type | Solved Assignment – Soft Copy / PDF |
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