IGNOU BHM TS 6 Tourism Marketing Solved Assignment ENGLISH
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TS 6: Tourism Marketing
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| Title Name | IGNOU BHM TS 6 Tourism Marketing Solved Assignment ENGLISH |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BHM |
| Course Name | B.Sc. in Hospitality and Hotel Administration |
| Subject Code | TS 6 |
| Subject Name | Tourism Marketing |
| Year | 2026 |
| Session | - |
| Language | ENGLISH |
| Assignment Code | TS 6/Assignment-1/2026 |
| Product Description | Assignment of BHM (B.Sc. in Hospitality and Hotel Administration) 2026. Latest TS 06 2026 Solved Assignment Solutions |
| Format | Ready-to-Print PDF (.soft copy) |
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TS 6 (January 2026 - July 2026) - ENGLISH
TS-6: TOURISM MARKETING
(TUTOR MARKED ASSIGNMENT) (January and July 2026 Session)
Course Code: TS-6
Programme: BATS
Total Mark: 100
Assignment Code: TS-6/TMA/2026
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 600 words.
Send your TMA to the Coordinator of your Study Centre.
1. Elaborate the various skills which a marketing professional should possess. Discuss the issues to be addressed while formulating a marketing plan.
2. What is the underlying principle of the market segmentation concept? Discuss the major variables used for segmenting the market for tourism products and services.
3. Define Tourism Product. Outline the steps in designing and developing a tourism product of your choice.
4. What is marketing research? Explain the role of market surveys and questionnaires as instruments for gathering tourism data.
5. Compare and contrast the role of National Tourist Organisation and the role of Local Bodies in the marketing of India as a tourism destination.
6. Differentiate between Advertising and Marketing. Explain how the AIDA formula is applicable in the promotion of tourism products.
7. What do you understand by competitive analysis? Explain the strategic options.
8. Discuss the various stages in the formulation of a marketing strategy for star category hotel.
9. Explain the relationship between seasonal variation and tourism. Choose any state in India and suggest steps how that state can be marketed during its peak and lean tourist season respectively.
10. Write notes on the following in about 150 words each:
a) Importance of market analysis in tourism business
b) 5th P in tourism marketing
c) Differentiate between distribution of goods and services.
d) Operating cost of airlines
TS 6 (July 2025 - January 2026) - HINDI
टीएस-8: पर्यटन विपणन
शिक्षक-चिह्नित असाइनमेंट
कोर्स कोड: टीएस-6
कुल अंकः 100
कार्यक्रम कोङः बीटीएस/बीटीएसओएल/बीएटीएस/बीएटीएसओएल असाइनमेंट कोडः टीएस-6/टीएमए/2026
नोटः इस सत्रीय कार्य में दस प्रश्न दिए गए हैं, जिनमें से आपको किन्हीं पाँच प्रश्नों के उत्तर लगभग 600-600 शब्दों में लिखने हैं। प्रत्येक प्रश्न 20 अंक का है। अपने अध्यापक जाँच सत्रीय कार्य को अपने अध्ययन केंद्र के संयोजक को भेजें।
1. उन विभिन्न कौशलों का विस्तार से वर्णन करें जो एक विपणन पेशेवर के पास होने चाहिए। विपणन योजना तैयार करते समय संबोधित किए जाने वाले मुद्दों पर चर्चा करें।
2. बाज़ार विभाजन अवधारणा का अंतर्निहित सिद्धांत क्या है? पर्यटन उत्पादों और सेवाओं के लिए बाजार को विभाजित करने के लिए उपयोग किए जाने वाले प्रमुख चरों पर चर्चा करें।
3. पर्यटन उत्पाद को परिभाषित करें। अपनी पसंद के पर्यटन उत्पाद को डिजाइन करने और विकसित करने के चरणों की रूपरेखा तैयार करें।
4. विपणन अनुसंधान क्या है? पर्यटन डेटा एकत्र करने के साधन के रूप में बाजार सर्वेक्षण और प्रश्नावली की भूमिका की व्याख्या करें। 20
5. एक पर्यटन स्थल के रूप में भारत के विपणन में राष्ट्रीय पर्यटक संगठन की भूमिका और स्थानीय निकायों की भूमिका की तुलना करें और अंतर बताएं। 20
6. विज्ञापन और विपणन के बीच अंतर बताएं। बताएं कि पर्यटन उत्पादों के प्रचार-प्रसार में एआईडीए फॉर्मूला किस प्रकार लागू होता है। 20
7. प्रतिस्पर्धी विश्लेषण से आप क्या समझते हैं? रणनीतिक विकल्पों की व्याख्या करें। 20
8. स्टार श्रेणी के होटल के लिए विपणन रणनीति तैयार करने के विभिन्न चरणों पर चर्चा करें। 20
8. मौसमी बदलाव और पर्यटन के बीच संबंध स्पष्ट करें। भारत में किसी भी राज्य का चयन करें और सुझाव दें कि उस राज्य का विपणन क्रमशः उसके चरम और कम पर्यटन सीजन के दौरान कैसे किया जा सकता है। 20
10. निम्नलिखित पर लगभग 150 शब्दों में टिप्पणी लिखें:
क) पर्यटन व्यवसाय में बाजार विश्लेषण का महत्व
ख) पर्यटन विपणन में 5वां पी
ग) वस्तुओं और सेवाओं के वितरण के बीच अंतर करें।
घ) एयरलाइंस की परिचालन लागत
TS 6 2025 - English
TS-6: TOURISM MARKETING
(TUTOR MARKED ASSIGNMENT)
Course Code: TS-6
Total Mark: 100
Programme: BHM
Assignment Code: TS-6/TMA/2025
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.
1. What is the significance of market segmentation in tourism? Explain the various market segmentation variables.
2. What is Competitive Analysis? Discuss various strategic options an enterprise can adopt to counter its competitors.
3. Compare and contrast the roles of National Tourist Organisation and the Local Bodies in the marketing of India as a tourism destination.
4. Discuss the role and application of technology in tourism.
5. Define Peak and Lean Tourist Seasons. Describe with suitable examples how seasonality affects tourism.
6. Explain important costs that a potential tourist may incur. Discuss the pricing objectives followed by tourism enterprises.
7. Differentiate between Advertising and Public Relations. Explain the sales and promotion methods adopted by Travel Agencies.
8. Write notes on the following in about 300 words each:
a) NGO's intervention in tourism
b) Familiarization tours
9. What are the Direct Operating Costs and Indirect Operation Costs of an Airline? Describe the specific features of airline marketing.
10. Write short notes on the following in about 150 words.
a) Purposes of Market Research
b) Factors which affect the preparation of forecasting
c) Differentiate between Social Marketing and Socially Responsible Marketing
d) Levels of Distribution Channels
TS 6 (January 2025 - July 2025) - HINDI
टीएस-6: पर्यटन विपणन
शिक्षक-चिह्नित असाइनमेंट
कोर्स कोड: टीएस-6
कार्यकम कोडः बीटीएस/बीएटीएस
कुल अंकः 100
असाइनमेंट कोङः टीएस-6/टीएमए/2025
नोटः लगभग 600 शब्दों में किन्हीं पाँच का उत्तर दीजिए।
प्रत्येक प्रश्न 20 अंक का है।
अपना टीएमए अपने अध्ययन केंद्र के समन्वयक को भेजें।
1. पर्यटन में बाजार विभाजन का क्या महत्व है? विभिन्न बाजार विभाजन चर की व्याख्या करें। 20
2. प्रतिस्पर्धी विश्लेषण क्या है? विभिन्न रणनीतिक विकल्पों पर चर्चा करें जो एक उद्यम अपने प्रतिस्पर्धियों का मुकाबला करने के लिए अपना सकता है।
3. भारत को एक पर्यटन स्थल के रूप में विपणन करने में राष्ट्रीय पर्यटन संगठन और स्थानीय निकायों की भूमिकाओं की तुलना और अंतर स्पष्ट करें।
4. पर्यटन में प्रौद्योगिकी की भूमिका और अनुप्रयोग पर चर्चा करें।
5. पीक और लीन पर्यटन सीजन को परिभाषित करें। उपयुक्त उदाहरणों के साथ वर्णन करें कि मौसमीयता पर्यटन को कैसे प्रभावित करती है।
6. महत्वपूर्ण लागतों की व्याख्या करें जो एक संभावित पर्यटक को उठानी पड़ सकती हैं। पर्यटन उद्यमों द्वारा अपनाए गए मूल्य निर्धारण उद्देश्यों पर चर्चा करें।
7. विज्ञापन और जनसंपर्क के बीच अंतर करें। ट्रैवल एजेंसियों द्वारा अपनाई गई बिक्री और प्रचार विधियों की व्याख्या करें।
8. निम्नलिखित पर लगभग 300 शब्दों में टिप्पणी लिखें:
क) पर्यटन में एनजीओ का हस्तक्षेप
ख) परिचयात्मक दौरे
9. एयरलाइन की प्रत्यक्ष परिचालन लागत और अप्रत्यक्ष परिचालन लागत क्या हैं? एयरलाइन मार्केटिंग की विशिष्ट विशेषताओं का वर्णन करें।
10. निम्नलिखित पर लगभग 150 शब्दों में संक्षिप्त टिप्पणी लिखें। (4x5-20)
क) बाजार अनुसंधान के उद्देश्य
ख) पूर्वानुमान की तैयारी को प्रभावित करने वाले कारक
ग) सामाजिक विपणन और सामाजिक रूप से जिम्मेदार विपणन के बीच अंतर करें
घ) वितरण चैनलों के स्तर
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Course: B.Sc. in Hospitality and Hotel Administration (BHM)
Subject: TS 6 - Tourism Marketing
Session: January 2026 - December 2026
Language: ENGLISH
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Product Information
| Course Name | B.Sc. in Hospitality and Hotel Administration |
| Course Code | BHM |
| Subject Code | TS 6 |
| Subject | Tourism Marketing |
| Programme | BACHELOR DEGREE PROGRAMMES Courses |
| Language | ENGLISH |
| Material Type | Solved Assignment – Soft Copy / PDF |
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