IGNOU STUDY MATERIALS 2026 - Latest EGYANKOSH BOOKS DOWNLOAD
IGNOU STUDY MATERIAL FOR
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| Sl.No. | Unit / Block | Link |
|---|---|---|
| 1 | IGNOU UNIT 03 (Indian Media Scene) Study Material 2026 | Download |
| 2 | IGNOU UNIT 02 (Communication-Key Behavioural Concepts) Study Material 2026 | Download |
| 3 | IGNOU UNIT 01 (Marketing Communication Process) Study Material 2026 | Download |
| 4 | IGNOU UNIT 08 (Measuring Advertising Effectiveness Definitions and Techniques) Study Material 2026 | Download |
| 5 | IGNOU UNIT 07 (Advertising Research - Role and Trends) Study Material 2026 | Download |
| 6 | IGNOU UNIT 06 (Advertising Creativity Campaign Planning and Execution) Study Material 2026 | Download |
| 7 | IGNOU UNIT 05 (Advertising Campaign Planning-Strategic Consideration, Creative Consideration) Study Material 2026 | Download |
| 8 | IGNOU UNIT 04 (Planning Communication Strategy) Study Material 2026 | Download |
| 9 | IGNOU UNIT 11 (Internets as an Emerging Advertising Medium) Study Material 2026 | Download |
| 10 | IGNOU UNIT 10 (Media Selection, Planning and Scheduling) Study Material 2026 | Download |
| 11 | IGNOU UNIT 09 (Media Concepts, Characteristics and Issues in Media Planning) Study Material 2026 | Download |
| 12 | IGNOU UNIT 15 (Social Marketing Communication) Study Material 2026 | Download |
| 13 | IGNOU UNIT 14 (Publicity and Public Relations) Study Material 2026 | Download |
| 14 | IGNOU UNIT 13 (Direct Marketing) Study Material 2026 | Download |
| 15 | IGNOU UNIT 12 (Managing Sales Promotion) Study Material 2026 | Download |
| 16 | IGNOU UNIT 19 (Legal and Ethical Issues in Advertising) Study Material 2026 | Download |
| 17 | IGNOU UNIT 18 (Strategies for Account Management) Study Material 2026 | Download |
| 18 | IGNOU UNIT 17 (Managing Client Agency Relationships) Study Material 2026 | Download |
| 19 | IGNOU UNIT 16 (Functions and Structure of Ad Agency) Study Material 2026 | Download |
| Sl.No. | Unit / Block | Link |
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IGNOU NEWS
Assignment Submission Last Date Extended Till 30 June 2026 Click Here★★★IGNOU June 2026 TEE Date Sheet Released Click Here★★★