IGNOU STUDY MATERIALS 2026 - Latest EGYANKOSH BOOKS DOWNLOAD
IGNOU STUDY MATERIAL FOR
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| Sl.No. | Unit / Block | Link |
|---|---|---|
| 1 | IGNOU BLOCK 01 (Basic Concepts of Marketing) Study Material 2026 | Download |
| 2 | IGNOU UNIT 01 (Nature and Scope of Marketing) Study Material 2026 | Download |
| 3 | IGNOU UNIT 02 (Marketing Environment) Study Material 2026 | Download |
| 4 | IGNOU UNIT 03 (Markets and Market Segmentation) Study Material 2026 | Download |
| 5 | IGNOU UNIT 04 (Consumer Behaviour) Study Material 2026 | Download |
| 6 | IGNOU BLOCK 02 (Product) Study Material 2026 | Download |
| 7 | IGNOU UNIT 05 (Product Concepts and Classification) Study Material 2026 | Download |
| 8 | IGNOU UNIT 06 (Product Development and Product Life Cycle) Study Material 2026 | Download |
| 9 | IGNOU UNIT 07 (Branding and Packaging) Study Material 2026 | Download |
| 10 | IGNOU BLOCK 03 (Pricing) Study Material 2026 | Download |
| 11 | IGNOU UNIT 08 (Objectives and Methods) Study Material 2026 | Download |
| 12 | IGNOU UNIT 09 (Discounts and Allowances) Study Material 2026 | Download |
| 13 | IGNOU UNIT 10 (Regulation of Prices) Study Material 2026 | Download |
| 14 | IGNOU BLOCK 04 (Distribution) Study Material 2026 | Download |
| 15 | IGNOU UNIT 11 (Channels of Distribution-I) Study Material 2026 | Download |
| 16 | IGNOU UNIT 12 (Channels of Distribution-II) Study Material 2026 | Download |
| 17 | IGNOU UNIT 13 (Physical Distributio) Study Material 2026 | Download |
| 18 | IGNOU UNIT 13 (Physical Distribution) Study Material 2026 | Download |
| 19 | IGNOU BLOCK 05 (Promotion) Study Material 2026 | Download |
| 20 | IGNOU UNIT 14 (Promotion Mix) Study Material 2026 | Download |
| 21 | IGNOU UNIT 15 (Personal Selling and Sales Promotion) Study Material 2026 | Download |
| 22 | IGNOU UNIT 16 (Advertising and Publicity) Study Material 2026 | Download |
| 23 | IGNOU BLOCK 06 (Services Marketing and Emerging Issues) Study Material 2026 | Download |
| 24 | IGNOU UNIT 17 (Services Marketing) Study Material 2026 | Download |
| 25 | IGNOU UNIT 18 (Rural Marketing) Study Material 2026 | Download |
| 26 | IGNOU UNIT 19 (Emerging Issues in Marketing-I) Study Material 2026 | Download |
| 27 | IGNOU UNIT 20 (Emerging Issues in Marketing-II) Study Material 2026 | Download |
| Sl.No. | Unit / Block | Link |
|---|---|---|
| 1 | IGNOU BLOCK 01 (विपणन की मूलभूत संकल्पनाएँ) Study Material 2026 | Download |
| 2 | IGNOU UNIT 01 (विपणन का स्वरूप और विषय-क्षेत्र) Study Material 2026 | Download |
| 3 | IGNOU UNIT 02 (विपणन परिवेश) Study Material 2026 | Download |
| 4 | IGNOU UNIT 03 (बाज़ार तथा बाज़ार का खंडीकरण) Study Material 2026 | Download |
| 5 | IGNOU UNIT 04 (उपभोक्ता व्यवहार (Consumer Behaviour)) Study Material 2026 | Download |
| 6 | IGNOU BLOCK 02 (उत्पाद) Study Material 2026 | Download |
| 7 | IGNOU UNIT 05 (उत्पाद संकल्पनाएँ तथा वर्गीकरण) Study Material 2026 | Download |
| 8 | IGNOU UNIT 06 (नए उत्पादों का विकास तथा उत्पाद जीवन-चक्र) Study Material 2026 | Download |
| 9 | IGNOU UNIT 07 (ब्रांड निर्धारण तथा डिब्बाबंदी) Study Material 2026 | Download |
| 10 | IGNOU BLOCK 03 (मूल्य निर्धारण) Study Material 2026 | Download |
| 11 | IGNOU UNIT 08 (उद्देश्य तथा विधियाँ) Study Material 2026 | Download |
| 12 | IGNOU UNIT 09 (छूट तथा रियायतें (Discounts and Allowances)) Study Material 2026 | Download |
| 13 | IGNOU UNIT 10 (कीमतों का विनियमन) Study Material 2026 | Download |
| 14 | IGNOU BLOCK 04 (वितरण) Study Material 2026 | Download |
| 15 | IGNOU UNIT 11 (वितरण माध्यम-I) Study Material 2026 | Download |
| 16 | IGNOU UNIT 12 (वितरण माध्यम-II) Study Material 2026 | Download |
| 17 | IGNOU UNIT 13 (भौतिक वितरण) Study Material 2026 | Download |
| 18 | IGNOU BLOCK 05 (संवर्धन) Study Material 2026 | Download |
| 19 | IGNOU UNIT 14 (संवर्धन मिश्रण) Study Material 2026 | Download |
| 20 | IGNOU UNIT 15 (व्यक्तिगत विक्रय एवं विक्रय संवर्धन (Personal Selling and Sales Promotion)) Study Material 2026 | Download |
| 21 | IGNOU UNIT 16 (विज्ञापन और प्रचार) Study Material 2026 | Download |
| 22 | IGNOU BLOCK 06 (सेवा विपणन और उभरते विषय) Study Material 2026 | Download |
| 23 | IGNOU UNIT 17 (सेवा विपणन) Study Material 2026 | Download |
| 24 | IGNOU UNIT 18 (ग्रामीण विपणन) Study Material 2026 | Download |
| 25 | IGNOU UNIT 19 (विपणन में उभरते विषय-I) Study Material 2026 | Download |
| 26 | IGNOU UNIT 20 (विपणन में उभरते विषय-II) Study Material 2026 | Download |
IGNOU NEWS
Assignment Submission Last Date Extended Till 30 June 2026 Click Here★★★IGNOU June 2026 TEE Date Sheet Released Click Here★★★