Question

Write a short note on BATNA and ZOPA.

20 Sep 2025
Answer :
Word Count : 283
BATNA and ZOPA are two crucial concepts in negotiation that significantly influence decision-making and outcomes in organisational behaviour. BATNA stands for Best Alternative to a Negotiated Agreement. It refers to the most advantageous course of action that a party can take if negotiations fail and no agreement is reached. Understanding BATNA helps negotiators determine their bottom line and evaluate offers more objectively. For instance, if an employee is negotiating a salary raise, their BATNA might be another job offer. A strong BATNA provides more bargaining power, while a weak BATNA limits the negotiator’s ability to push for favourable terms. Therefore, identifying, improving, and protecting one’s BATNA is essential before entering
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