Question

Write a note on formation of attitudes.

04 Jan 2018
Answer :
Word Count : 250

An attitude is the value a person assigns to something or someone. Attitudes are born out of what we know (cognitive), feel (emotions), and do (behavior) about someone or something. The three foundational theories that describe the process of attitude formation are:

Functionalist Theory

Daniel Katz, a functional theorist, suggests that attitudes are formed according to how a particular person or thing meets our needs. To a functionalist, attitudes are

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