What role does a manager play in a tourism
organisation ? With examples, discuss the
various levels of management
In a tourism organization, a manager plays a pivotal role in orchestrating and optimizing various facets to ensure the smooth functioning of the business. From strategizing to implementation, managers operate at different levels within the organization's hierarchy, each level carrying distinct responsibilities and challenges.
Role of a Manager in Tourism:
1. Strategic Planning:
Managers at the top level, often referred to as senior or strategic managers, are responsible for setting the overall direction and long-term objectives of the tourism organization. They devise strategies to capitalize on market trends, expand services, and identify growth opportunities. For instance, a senior manager at a hotel chain might formulate expansion strategies to enter new markets or develop new hotel concepts to cater to different customer segments.
2. Operational Management:
Mid-level managers, including department heads or operations managers, focus on implementing strategies set by senior management. They oversee day-to-day operations, ensure efficient resource allocation, and maintain quality standards. An example could be a tour operator's operations manager coordinating with various teams to ensure smooth tour itineraries, manage logistics, and address customer concerns
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