IGNOU TS 2 2012 - What is the significance of profiling tourists? &nbsp

Question

What is the significance of profiling tourists?

21 Jan 2017

Answer :

Word Count : 311

The sustained growth of any business/service, including tourism, invariably involves product development according to market needs. A primary requirement in this regard is to understand the distinctive features of consumers and their preferences. It is also important in the context of tourism to establish effective communication with potential visitors for attracting them to the destination. The achievement of the same, however, involves the identification of

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