What do you understand by planning framework? At what level planning is done in tourism.
The planning framework is the main working environment for sales and profit planning. Firstly, this framework contains all the possible settings for building your planning architecture. Secondly, you can carry out planning from this framework screen.
Such premises are classified into two categories:
a) External, i.e. Business Environment,
b) Internal premises can be several, e.g. , capital investment made; approved sales forecasts; values and beliefs of top management and the policies adopted, and the given organisational structure, etc.
Business Environment refers to the totality of economic, political, social, cultural and technological conditions that affect the formulation of plans of any organisation. Since the environment is primarily looked upon from the point of view of its impact on the demand for the product or services offered by the organisation, changes in the environment may have favourable or unfavourable consequences for the organisation. A rise in per capita income may signify more disposable income and indicate more purchasing power in the hands of consumers.
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