Question
Distinguish between various types of benchmarking. Also describe the process of benchmarking.
Answer :
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Skip in 10
There are two primary types of benchmarking:
- Internal benchmarking: comparison of practices and performance between teams, individuals or groups within an organization
- External benchmarking: comparison of organizational performance to industry peers or across industries
These can be further distilled as follows:
- Process Benchmarking: Demonstrate how top performing companies accomplish the specific process in question. Such benchmarking is collected via research, surveys/interviews, and site visits. By identifying how others perform the same functional task or objective, people gain insight and ideas they may not otherwise achieve. Such information affirms and supports decision-making by executives.
- Performance Metrics: “Performance metrics” give numerical standard against which a client’s own processes can be compared. These metrics are usually determined via a detailed and carefully analyzed survey or interviews. Clients can then identify performance gaps, prioritize action items, and then conduct follow-on studies to determine methods of improvement.
- Strategic Benchmarking: Identify the fundamental lessons and winning strategies that have enabled high performing companies to be successful in their marketplaces. Strategic benchmarking examines how companies compete and is ideal for corporations with a long-term perspective.
Benchmarking is a way of discovering what is the best performance being achieved – whether in a particular company, by a competitor or by an entirely different industry. This information can then be used to identify gaps in an organization’s processes in order to achieve a competitive advantage. Thus it is important for Six Sigma practitioners to:
- Understand fully the purpose and use of benchmarking.
- Understand the difference between benchmarking and competitor research.
- Gain insight to ensure that benchmarking is in alignment with the company’s management objectives.
Benchmarking is a process for obtaining a measure – a benchmark. Simply stated, benchmarks are the “what,” and benchmarking is the “how.” But benchmarking is not a quick or simple process tool. Before undertaking a benchmarking opportunity, it is important to have a thorough understanding of the company’s guidelines. Some companies have strict guidelines as to what information can be gathered, and whom practitioners can contact to get that information. Depending on the size of the company, practitioners
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