IGNOU TS 2 2013 - Discuss the development of Kovalam into a famous beach resort

Question

Discuss the development of Kovalam into a famous beach resort

31 May 2018

Answer :

Word Count : 720

The development of Kovalam into a famous beach resort is a remarkable success story in the world of tourism. Located in the southern state of Kerala, India, Kovalam has transformed from a quiet fishing village into a globally renowned beach destination. This transformation can be attributed to various factors, including the development of tourism products, efficient operations, and several key case studies. Let's explore the journey of Kovalam's tourism development.

1. Natural Beauty and Serene Beaches:
Kovalam's journey as a tourist destination began with its breathtaking natural beauty. It boasts three pristine crescent-shaped beaches - Lighthouse Beach, Hawa Beach, and Samudra Beach. The picturesque coastline, surrounded by coconut trees and lush greenery, made Kovalam an appealing location for tourists seeking a tranquil beach experience.

2. Early Tourism Development:
Kovalam's initial foray into tourism development dates back to the 1930s when the Maharaja of Travancore constructed a beachfront palace. This attracted a select group of tourists who appreciated the beauty and the solitude of Kovalam. The foundation for tourism development was laid at this time.

3. Product Diversification:
Over time, Kovalam's tourism product offerings expanded. Hotels, resorts, and guesthouses sprang up to accommodate the growing number of tourists. This diversification allowed Kovalam to cater to a wide range of budgets, from backpackers to luxury travelers. The availability of diverse accommodation options is a crucial element in the success of any tourist destination.

4. Ayurveda and Wellness

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