IGNOU MTT 18 2025 - Underline the role of language in Global Market.

Question

Underline the role of language in Global Market.

25 Mar 2026

Answer :

Word Count : 292

Language plays a pivotal role in the global market as it acts as the primary medium through which businesses communicate, negotiate, and build relationships across borders. In international trade, proficiency in a common language or the ability to translate messages accurately ensures that products, services, and ideas are clearly understood by diverse audiences. Miscommunication due to language barriers can lead to financial losses, legal disputes, and reputational damage, making effective translation and interpretation indispensable. In the context of marketing, language shapes consumer perception and brand identity. Advertisements, product descriptions, and promotional campaigns need to resonate culturally and linguistically with

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