How you differentiate advertisement from publicity?
Advertising is marketing as well as a promotional tool in the hands of the company which conveys a message about the company or a product to the viewers, listeners or readers. It is aimed at persuading customers, to choose the company’s product over the product offered by the competitors.
Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives.
While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost. These two terms are commonly understood as one and the same thing, but there is fine line of differences between advertising and publicity, which is explained here in tabular form.
| Basis for Comparison | Advertising | Publicity |
|---|---|---|
| Meaning | The activity of generating advertisements of products and services to commercialize them is known as Advertising. | The activity of providing information about an entity, i.e. a product, an individual or a ________ _________ ______ _________ __________ __________. _________ _____ ___ __________ ___ ______ _______ _________ ____ __________. _____ _________ __________ ________ ___ ______ ____. _____ ___ ______ _________ ______ _______. ______ _________ ________ __________ __________ __________ __________ _______ _____ ___ __________ ____. _____ _________ ______ __________ ______ _______ ____. ________ ___ ___ ___ __________ __________ ______ ___ ________ ________ ____ ___. _________ _____ ________ _____ _____ __________ ________ ____ ______ ____ _________. ________ ___ _______ _____ _________ ______ _________. ___ _______ ________ ______ ___ ______ ___ ______ ___. __________ ___ __________ __________ ________ _______ __________ _____ __________. _________ ______ ____ ______ _______ ________ _________ ______ _________ _________ _____ _______. ______ ___ ____ _____ __________ _______ ____ ___ ____ ______ ________. _________ ______ _________ _______ _______ _______ _______ ___ _____. _________ ________ _____ __________ ____ ________ _____ _________. _______ __________ _________ __________ _________ ________ ________ ________. ______ _______ ______ ___ __________ _______ _____ ___ _____. __________ _________ _____ _______ __________. ___ ____ _________ ____ _________ ____ ______ ___ ___ __________ ________ _____. _____ _________ _______ _____ __________ ___ _________ _____. ________ ________ ___ ___ __________ ________ ______ _____ _____ __________. __________ _________ ________ _________ _____ ______ ____. ______ _____ ___ ________ ______ __________ _______ _________ ____ _______ ______ ___. ______ _______ ______ _________ _________ _______ _______ ______ _________ _____ ________. __________ _________ _________ __________ _______ _________ ________ _______ _____ __________ ___. ________ _________ ________ _______ ________ _______ ____ _____ _______ _________. _________ _________ ______ _____ ______ ___ ______. _________ ______ ________ ________ _____ _____ _______ _______ _______ ______ __________. _______ ___ _____ ________ _______ _____. _________ ________ ___ ___ _________ ____ ______ ______ _______ ____ _______ ______. __________ ________ ____ ___ ________ ________ ________ ___ _______ _______. _____ _________ _____ ___ ____ ________. _______ _______ ___ _______ _______ ___ ____ ______ __________ _____ ____ __________. ____ ____ _________ ____ _________. ___ ______ ___ ____ _____ _____. ________ __________ ___ _______ ________ ____. ___ _________ ______ _____ __________ _____ ________ ______ ____ ___ _________ _________. _____ _____ _________ ________ __________. ________ _____ __________ ____ _________ _____ __________. ________ ___. IGNOU ACADEMY Your IGNOU journey, made easier.
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