Question
The consumer buying decision is in flounced by psychological factors.
Answer :
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Consumer buying decisions are significantly influenced by psychological factors, which shape the way individuals perceive, evaluate, and choose products or services. One of the primary psychological factors is motivation, which drives consumers to fulfill their needs and desires. For example, Maslow’s hierarchy of needs explains how basic physiological needs, safety, social belonging, esteem, and self-actualization can influence the type of products a consumer purchases. A consumer motivated by
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