Question
SWOT Analysis
Answer :
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SWOT analysis is a strategic tool used in marketing management to evaluate the internal and external factors that influence an organization’s performance. It helps in identifying a company’s Strengths, Weaknesses, Opportunities, and Threats. Strengths refer to internal capabilities or resources that give the firm a competitive advantage, such as brand reputation, skilled workforce, or advanced technology. Weaknesses are internal limitations that hinder organizational effectiveness, like
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