Question
Role of Public Relations (PR) in Tourism Marketing
Answer :
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Public Relations (PR) plays a crucial role in tourism marketing by shaping the image and reputation of a destination, service, or brand. It involves managing communication between a tourism organization and its stakeholders, including tourists, media, and local communities. One of the key functions of PR in tourism is to create and maintain a positive public image, which can directly influence tourists’ decisions to visit a destination. Through media coverage, press releases, and interviews, PR helps spread positive stories and experiences
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