Question
Product Positioning
Answer :
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Product positioning in tourism marketing refers to the strategic process of defining and promoting a destination, service, or experience in such a way that it stands out in the minds of potential travelers. It involves identifying the unique attributes of the destination or service and communicating these features to the target audience to differentiate it from competitors. Effective product positioning is based on understanding customer needs, desires, and preferences, which requires thorough market research. The key elements in positioning include identifying the target market, analyzing competitors,
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