Comment very briefly on the following statements:
(a) Product line refers all the products offered by a particular seller.
(b) Promotional allowance is a discount given by the manufacturer to the consumer.
(c) Exclusive distribution policy is suitable for the distribution of bread.
(d) There is no sponsor in the case of publicity
.
(a) True, Product line is a group of product items that can satisfy the same needs and wants, they have more or less similar features. For example, Bajaj Auto Ltd., in its two wheeler product line, makes Discover, Boxer, Boss, Pulsar, Cub scooter, Bajaj Sunny, etc.
Thus, product line is the group of similar products. The similarity may be seen in one or more ways. Product line consists of product items belonging to same class.
(b) True, The allowance given by producers to wholesalers and retailers for their promotional activities is called promotional allowance. Such allowance is given to them for advertising, decorating and displaying goods in their shops at local level. This type of allowance may be given in cash or reduction in price of goods.
(c) Exclusive distribution is an extreme form of selective distribution in which
______ ______ ______ __________ __________ __________ ________ ________.
________ __________ _______ _________ ____ __________ ____ ____ ____.
_________ ________ ________ ______ _________ ________ __________ _________ _______ ___.
_______ _________ __________ __________ __________ _________ __________ __________ __________ _______ _________ ____.
_________ ________ _____ __________ _____ ______ ________ _____ ______ _____ ____ ________.
___ ____ _____ ________ _________ ____ ________ _________ __________.
____ ____ _____ ________ _______ ____ _____ _______.
_________ ______ ________ ________ ___.
____ ____ __________ __________ ____ ___ ________ ________ ______ _______ _______.
_________ _______ __________ ____ ______.
_________ _____ _________ _________ ______ ___ _____ ______ _____ __________ _____.
___ ___ ________ _______ _________ ________ __________ ___ ________ _______ __________.
________ _____ __________ _________ ______ _______.
__________ _______ _________ ______ ______ __________ __________.
________ _________ ___ ________ ____ _______ _________ ________ ______.
______ __________ _________ _________ _______ __________.
______ _________ _______ __________ ___.
____ _________ ____ _________ ___ _________.
_______ ___ ___ ________ __________ _________ __________ ___ _____ _______.
___ _____ _____ ____ ______ ____ ___ ____ ________ ______ _________.
_____ ___ __________ ______ ___ _________ ________ ________ ____ ____ __________.
___ ___ ___ _______ _______ ________ __________ ___ ___ _________.
___ ___ _______ ______ _______ ______ _______ _________ ___ _____.
________ ____ _____ ________ ____ ____.
________ _______ _____ _____ ______ _________ ___ _________.
_________ _____ _______ ___ ____ _____ _________ ____ ________ _____ ___.
______ _________ ______ __________ _______ ________ ______ _______ _________ ____ ____ __________.
______ _____ ________ _________ ____ ______ ___ __________ ______ _____ ______.
- Solved Assignments
- Study Notes
- Guess Papers
- Question Papers
✓ Unlock up to 60% of the answer
✓ No payment required