Question

Marketing Mix in Tourism

31 May 2018
Answer :
Word Count : 305

Marketing mix in tourism refers to the strategic combination of elements that tourism businesses use to promote and sell their products or services. The traditional marketing mix consists of the 4Ps: Product, Price, Place, and Promotion, but in the context of tourism, additional Ps like People, Processes, and Physical evidence are also crucial.

1. Product: In tourism, the product is not

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