Question
Integrated Marketing Communication (IMC)
Answer :
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Integrated Marketing Communication (IMC) is a strategic approach in business communication that combines different promotional tools and channels to deliver a clear, consistent, and persuasive message to customers. It integrates advertising, sales promotion, public relations, personal selling, direct marketing, digital communication, and social media marketing to create a unified communication strategy. The main objective of IMC is to build strong relationships with customers and enhance the overall effectiveness of marketing efforts. In a competitive business environment, organizations use IMC to ensure that all forms of communication
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