Illustrate and explain the 7e’s of services marketing
The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery.
The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement. These are discussed in my article on product marketing mix – the 4 P’s.
The extended service marketing mix places 3 further P’s which include People, Process and Physical evidence. All of these factors are necessary for optimum service delivery.
1) Product
The product in service marketing mix is intangible in nature. Like physical products such as a soap or a detergent, service products cannot be measured. Tourism industry or the education industry can be an excellent example. At the same time service products are heterogenous, perishable and cannot be owned.
The service product thus has to be designed with care. Generally service blue printing is done to define the service product. For example – a restaurant blue print will be prepared before establishing a restaurant business. This service blue print defines exactly how the product (in this case the restaurant) is going to be.
2) Place
Place in case of services determine where is the service product going to be located. The best place to open up a petrol pump is on the highway or in the city. A place where there is minimum traffic is a wrong location to start a petrol pump. Similarly a software company will be better placed in a business hub with a lot of companies nearby rather than being placed in a town or rural
___ _____ ________ ______ ___ _____ ___ ____ _________.
_________ ________ __________ _______ _____ ____ ___ ______ ___.
____ _____ ________ ____ ______ ____ ______ ____ _______.
___ __________ ______ ______ ______ ___ ____.
_________ _________ _____ _____ _____ ______ ______ ______ __________.
______ ____ ________ ___ _______ _______ _____ _______ ________.
___ __________ __________ ________ __________ ________ ________ ______ __________.
____ ______ _________ _______ ___ ____ __________ _______ _____ __________.
________ _________ ____ _____ _____ ________ _________ ______.
____ __________ ___ ___ ______ ___ ______ ___ _______ ________.
___ _________ ___ ___ ____ ______ _________ _______ ______ _____ _____ ____.
______ _____ _______ ______ ____ _____ _______ ________ ________ __________ __________ _______.
_____ _______ _____ ______ _______ ________ _________.
________ ___ __________ __________ ________ ________ _______.
_____ ________ _________ _____ ___ ______ ________.
____ __________ _________ _______ _____ _________ ____.
___ _____ _____ _______ _______ ______ ______ ____ __________ _______ __________ ________.
________ ________ ___ _____ ________ ___.
___ ____ _____ ______ _________ ______ ____.
____ ____ _________ ________ _________ ____ __________ ______ _________ __________ ____.
_________ __________ _______ ______ _______ ___.
____ ____ ______ _______ __________ _____ ___ _________ ________ _____ _______.
_______ _________ __________ ______ ______ _________ ______ ______ ______ ________.
_________ ______ _________ ____ ________ ____ ______ _____ ______ _______ _____.
_______ ____ ____ ____ ____ ________ _______ __________ ______ _______.
_____ _____ _______ _________ __________ ________ _________ ___ ________ __________.
______ _________ ________ ____ ________ _________ ____.
__________ ___ _________ ______ ___ _________ ______ ____.
_______ __________ __________ ___ _____ _____ ___ ______ ____ ____ ________.
___ ______ ___ ______ _______ ______ _________ _____ ____ _____ _____.
______ _________ ______ _________ ____ _______ ____ ________.
____ _________ _________ ___ ____.
__________ _____ _____ ______ _________ _______ _________ _______.
_____ _________ ____ ______ ____ ______ _________ ____.
_____ __________ ____ ____ ____ _________.
_______ _________ _________ __________ _________ _________.
______ _________ ___ ________ ______ _______ _____ __________ __________.
_______ _______ _______ _________ _____ __________ __________ ___ ________ __________ _______ _______.
________ _________ ________ _________ ________ _____ ________ ___ _______ ____ __________ _____.
___ ___ ____ ________ ________ __________.
________ _________ _________ _________ __________ ____ _______ __________ ________.
_________ _______ ________ ___ ________ __________ _____ _________.
____ ____ _______ _______ _______ ___.
___ ______ __________ ______ ___ ____ _________.
________ _____ __________ _________ ________ ____ _________ ______ ____ ___ __________.
__________ ____ ________ ____ ________ ___ ______ ____ ______ ________ ___ ________.
_____ ___ _____ ____ _______ _______ _____.
__________ ______ __________ ______ ________ ________ _________ _______ _____ _________ ______ ________.
___ _____ ______ __________ ___ ___ _______ _________.
_______ ____ _________ ________ _____ _____ _______ _______ ______ _________.
_______ __________ __________ __________ ____ ________.
___ _____ ______ ___ _________ ________ ______ ______.
___ _______ ___ _______ __________ _______ _____ _________ __________ ________ ____ _____.
________ ______ _________ ____ _________ ____ ___ _________ ____ __________ ________.
__________ ________ ______ _________ __________ _________ ________.
____ ____ ______ _____ ________ ________ ___ ________ ______ ______.
________ ___ _________ __________ _____ ____ _______ __________ __________ ______ _________.
________ _______ _____ _________ ________.
__________ _____ __________ ________ ______ ______ ____ __________ ______.
______ _______ _________ _________ _______ ____.
_____ __________ ______ ______ ____ __________ _____ _____ _____.
- Solved Assignments
- Study Notes
- Guess Papers
- Question Papers
✓ Unlock up to 60% of the answer
✓ No payment required