How is strategic framework developed to make Corporate Social Responsibility an integral part of the business strategy?
The concept of CSR involves a more collaborative approach to stakeholders’ concerns. This is the case when an accommodative or proactive strategy is used. An accommodative strategy is used when companies react to a crisis by accepting their responsibility and doing all that is required to tackle the problem. The most successful approach to meet stakeholders’ needs however is to use a proactive strategy which means that corporations
anticipate responsibility for a problem before it occurs and do more than is required by the public to address or prevent the problem. This strategy proved to be an opportunity and chance for enhancing corporate reputation, minimizing risks, gaining a competitive edge and deriving benefits for both the company and the community.’
It is not enough to use CSR strategies as an effective public relation tool to
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