Question
What are the objectives of Market Development Assistance (MDA)? Describe various components of MDA.
Answer :
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The Market Development Assistance Scheme has been introduced by the Coir Board w.e.f. 2000-2001 in lieu of the Rebate Scheme that was in operation in the Coir Sector till 1999-2000. The MDA is linked with the sales performance of the concerned beneficiary organization and aims at providing incentives for better performance.
The Objectives of the Scheme are:
i)To promote the sale of coir and coir products manufactured by the Co- operatives
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