Geographic environment do not affect demand pattern of the people living in the country.
Geographic environment is an important component the foreign environment and refers to a country’s climate, topography, natural resources and people. Everyone engaged in international business must have some knowledge of geographic features of the foreign country as these influence the nature and characteristics of a society. It also affect demand pattern of the people living in the country. Geography is a major contributory factor to the development of business systems, -trade centres and routes.
Different climatic conditions give rise to demand for different types of products. It is largely due to climatic differences that people differ in their housing, clothing,
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