Question

Selling and marketing

07 Mar 2018
Answer :
Word Count : 590

Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilitie

.

 

Marketing

Sales

Approach

Broader range of activities to sell product/service, client relationship etc.; determine future needs and has a strategy in place to meet those needs for the long term relationship.

makes customer demand match the products the company currently offers.

Focus

Overall picture to promote, distribute, price products/services; fulfill customer's wants and needs through products and/or services the company can offer.

fulfill sales volume objectives

Process

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