Question
How the Internet has changed the retail landscape, connecting companies, markets and individual
consumers?
Answer :
Word Count : 917
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Skip in 10
Constant connectivity, contextual relevance, and a multi-screen world are changing both online and offline shopping. As the digital and in-store experiences blur, it is opening up exciting new possibilities for forward-thinking retailers.
Consumers no longer see a distinction between online and offline shopping. Whether it’s searching on a laptop, browsing main street shops or hanging out at the mall — it’s all shopping. To adapt to the competitive new reality, smart retailers are drawing on classic retailing truths of the past and augmenting them for the now.
1. Shoppers know as much as salespeople
Then: People came into stores with little to no knowledge and relied on a salesperson to advise them on what to buy.
Now: Today’s shoppers have become accustomed to doing their own research to get the maximum value out of every dollar they spend, and to feel secure about the purchases they’re making. With this power shift comes a great opportunity for retailers; those that use tools and insights from the web have the opportunity to close the gap between the smart online consumer and the offline retailer, and to stand out in a competitive marketplace. Every moment in a consumer’s decision journey matters. To win these moments,
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