IGNOU BRL 112 2025 2026 - Explain the process of merchandising with suitable diagram.

Question

Explain the process of merchandising with suitable diagram.

06 Sep 2025

Answer :

Word Count : 453

The process of merchandising is a systematic approach to ensuring that the right products are available in the right quantity, at the right time, and at the right price to meet consumer demand and maximize sales and profitability. Merchandising encompasses planning, sourcing, purchasing, displaying, and monitoring the flow of goods in retail or wholesale operations. The first step in the merchandising process is merchandise planning. This involves analyzing consumer demand, sales trends, and market forecasts to decide what products will be sold in a particular season or period. Planners consider factors such as target customer preferences, previous sales data, and competitor strategies. The output

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