Discuss some major approaches of development with suitable examples.
Radio remains the most powerful, and yet the cheapest, mass medium for reaching large numbers of people in isolated areas. Thanks to the revolution of the transistor, even the remotest villages have access to rural radio, which builds on the oral tradition of rural populations. Although men own the majority of radio receivers, women can listen to programmes at home in the evenings when the main chores of the day are finished.
Radio is an important tool for the rapid diffusion of important messages on new agricultural production ideas and techniques as well as on health, nutrition, family planning and other social and cultural issues. Combined with other media, it can be used for training and the transfer of technologies.
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