Product diversification is a strategic approach adopted by companies to expand their range of products or enter new markets to enhance growth, reduce risk, and increase market share. It involves introducing new products or variations that are distinct from the company’s existing offerings. Diversification is particularly significant in marketing and managerial decision-making because it allows firms to spread their risks across different products, attract new customer segments, and capitalize on existing capabilities or market opportunities. The concept is rooted in the idea that relying solely on a limited product line can make a business vulnerable to market fluctuations, changing consumer preferences, or technological disruptions. In marketing management, product diversification is seen as a tool to sustain competitive advantage. By diversifying, firms can target different consumer needs, leverage brand equity, and exploit synergies between products or markets. It is often analyzed through the lens of strategic fit, market potential, and operational capability. Diversification strategies are generally categorized into two types: related diversification and unrelated diversification. These distinctions are critical because they influence the level of risk, resource