Question
Explain quota sampling as a sampling method. Compare it briefly with stratified random sampling in terms of procedure and reliability.
Answer :
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Quota sampling is a non-probability sampling method in which the researcher selects a sample that reflects certain characteristics of the population in predetermined proportions. The population is first divided into categories based on variables considered relevant to the study, such as age, gender, caste, class, education, or occupation. The researcher then fixes quotas for each category according to their proportion in the population or according to the objectives of the study. Data are collected until the required number of respondents in each category is reached. The selection of individuals within each quota is left to the researcher’s judgment or convenience, rather than being determined by random selection. This method is widely used in sociological and social research, especially in opinion polls, market research, and exploratory studies where quick results are needed and complete sampling frames are not available. Quota sampling ensures representation of key social groups, which is often seen as an advantage over purely
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