(a) How you differentiate advertisement from publicity?
Advertising is marketing as well as a promotional tool in the hands of the company which conveys a message about the company or a product to the viewers, listeners or readers. It is aimed at persuading customers, to choose the company’s product over the product offered by the competitors.
Publicity is another promotional tool, but it is not same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives.
While advertising is an expensive technique to demonstrate company’s products and services, publicity is always free of cost. These two terms are commonly understood as one and the same thing, but there is fine line of differences between advertising and publicity, which is explained here in tabular form.
| Basis for Comparison | Advertising | Publicity |
|---|---|---|
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