IGNOU MCO 6 2017 2018 - “Channels of distribution are different for different products&r

Question

“Channels of distribution are different for different products”. Explain why it is so.

23 Jan 2018

Answer :

Word Count : 323

The distribution function of marketing is comparable to the place component of the marketing mix in that both center on getting the goods from the producer to the consumer. A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users. It has at its center transportation and logistical considerations.

Business-to-business (B2B) distribution occurs between a

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