Question
Explain cultural factors that influence consumer behaviour.
Answer :
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Cultural factors play a crucial role in shaping consumer behaviour by influencing individuals’ values, beliefs, attitudes, and preferences. Culture provides a framework through which people interpret their needs and make consumption choices. One important factor is values and norms, which determine what is considered acceptable or desirable within a society. For example, cultures that emphasize collectivism may encourage purchases that benefit the family or group, whereas individualistic cultures may promote personal choice and self-expression. Subcultures, such as those based on religion, ethnicity, or region,
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