Discuss the concept of folkloristic in visual art and its contribution to the development of TV programs, documentaries, advertisements and films.
Folk-art as a visual medium does not have a unique definition but generally consists of all forms of visual art delivered in the context of an existent society within a particular geographical and cultural niche. In this manner, folk-art caters to local tastes and needs, is reflective of the way of life and culture in a community, and provides tangible and intangible forms of art with distinctive styles and objects that stand removed from other cultural developments of their time.
Intangible folk-art forms include music, dance, and narrative structures, while tangible folk-art forms refer to objects that are crafted by hand or other means within the traditional practices of a community. The purpose of folk-art is to serve as a medium through which a community’s traditions, beliefs, and attitudes can be transmitted and passed from one generation to another. This is often achieved within families and community via practical demonstrations, conversation, and daily practice.
Folk-art was developed to address the very real needs, and desires of a community. Once that need is removed, the relevant folk-art may gradually vanish within the annals of history thanks to decreased transmission and communication of its existence within the community.
Folk-art in India manifests in various forms including pottery, painting, paper-art, weaving, sculpting, metallurgy, and object design involving jewelry and toys. Relevant objects can include masks that are used in religious rituals and ceremonies, paintings, textiles, baskets, kitchen utensils, arms and weapons, religious sculptures (idols) etc. It is also common to have the human body serve as a platform for folk-art via
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