Mass media is one of the most influential agents of socialization in modern society. Socialization is the lifelong process through which individuals learn the values, beliefs, norms, customs, and behavior patterns of their society. Traditionally, family, school, peer groups, and religion played the central role in shaping individuals. However, with the rapid development of television, radio, newspapers, films, the internet, and social media, mass media has become a powerful force in influencing attitudes, lifestyles, and social behavior across all age groups. Mass media communicates information to a large audience simultaneously. It introduces people to social values, cultural traditions, and current events. Through news reports, documentaries, educational programs, and public awareness campaigns, individuals gain knowledge about their society and the wider world. It helps people understand civic responsibilities, democratic values, environmental concerns, health practices, and human rights. Educational television programs and online learning platforms have further expanded opportunities for acquiring knowledge and skills. Children are especially influenced by mass media during their formative years. Cartoons, educational shows, and children's books teach language, manners, cooperation, and moral values. At the same time, children may imitate behaviors, fashion, or attitudes displayed by media personalities. Albert Bandura's Social Learning Theory explains that individuals learn by observing and imitating others, making media an important source of