Question

Discuss a few case laws on ‘Misleading Advertisement and False Representation’.

06 Mar 2018
Answer :
Word Count : 449

It is unlawful to make false or misleading representations about goods and services when supplying, offering to supply or promoting those goods or services.

For instance, a business must not make false or misleading representations about:

  • the standard, quality, value or grade of goods or services; 
  • the composition style, model or history of goods; 
  • whether the goods are new; 
  • a particular person agreeing to acquire goods or services; 
  • testimonials by any person relating to goods or services; 
  • the sponsorship, approval, performance characteristics, accessories, benefits and uses of goods or services; 
  • the price of goods or services; 
  • the availability of repair facilities or spare parts; 
  • the place of origin of a product - for example, where it was made or assembled; 
  • a buyer's need for the goods or services; and 
  • any guarantee, warranty or condition
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