The manager of a Flower Shop promises its customers delivery within four hours on all flower orders. All flowers are purchased on the previous day and delivered to Parker by 8.00 AM the next morning. The daily demand for roses is as follows:
| Dozens of roses | 150 160 170 200 |
| Probability | 0.2 0.3 0.4 0.1 |
The manager purchases roses Rs 50 per dozen and sells them for Rs 150. All unsold roses are donated to a local hospital. How many dozens of roses should Parker order each evening to maximize its profits? What is the optimum expected profit?
Solution Since number of roses (in dozen) purchased is under control of decision-maker, purchase per day is considered as ‘course of action’ (decision choice) and the daily demand of the flowers is uncertain and only known with probability, therefore. it is considered as a ‘state of nature’ (event). From the data, it is clear that the flower shop must not purchase less than 15 or more than 20 dozen roses, per day. Also each dozen roses sold within a day yields a profit of Rs (150 — 50) = Rs 100 and otherwise it is a loss of Rs 50. Thus
Marginal profit (MP) Selling price — Cost = 150 — 50 = Rs 100
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