What is culture? How does it affect customer behavior? Explain the cross-cultural impact on customer value management. 

What tools does a retailer utilise to communicate with his customers? Which according to you is the most effective and why?

Does the concept of holistic shopping experience really apply in practical retail industry? Cite an example of how this concept can be used by retailers to generate new customers.

Why is retaining an existing customer considered more cost-effective than attracting a new one? Explain with the help of examples.

Briefly describe the gaps model and explain the significance of the five gaps that the model identifies

 What is RFID? Explain the role of RFID in creating customer value? How is it different from bar code? 

Customer satisfaction alone is not sufficient for long-term business success. Discuss why delighted customers are more valuable to businesses than merely satisfied customers. Also comment on how negatively satisfied (dissatisfied) customers can be harmful to a retail outlet