Discuss the role of music in Indian Cinema. Also suggest ways how can we promote music as an important tool for tourism promotion ?
Music in Indian cinema is substantial revenue generator, with the music rights alone accounting for 4–5% of the net revenues generated by a film in India. As sound technology advanced the 1930s saw the rise of music in Indian cinema with musicals such as Indra Sabha and Devi Devyani marking the beginning of song-and-dance in India's films.
Music has always been an important part of Indian life. The range of musical phenomenon in India extends from simple melodies to what is one of the most well- developed "systems" of classical music in the world. There are references to various string and wind instruments, as well as
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