Question

What is business Research Process? Describe the various stages involved in the business research process.

21 Feb 2018
Answer :
Word Count : 1057

Business research process entails studying all aspects of a company, its customers and the market, then using that information to make sound business decisions. Typically, a company will assess its own strengths and weaknesses, but place particular emphasis on how customers view their products. When company managers study the market, they will usually take a comprehensive look at key competitors and the industry in which they operate.

The business research process often starts with an overview of the market or industry. The key objective is determining whether an opportunity exists within a certain market. One determining factor may be how much market share or percent of total industry sales each competitor possesses. For example, a small software company may determine their are two major competitors. Competitors A and B may have a 60 and 20 percent market share, respectively. The other 20 percent of the market may be served by a number of smaller competitors. The software company must determine if there is enough potential business in the market for it to make a considerable profit. Government regulation, trade policies and other industry dynamics must also be taken into consideration.

The various stages or steps in the marketing research process are discussed below:

1. Identification and Defining the Problem:

The market research process begins with the identification “of a problem faced by the company. The clear-cut statement of problem may not be possible at the very outset of research process because often only the symptoms of the problems are apparent at that stage. Then, after some explanatory research, clear definition of the problem is of crucial importance in marketing research because such research is a costly process involving time, energy and money.

Clear definition of the problem helps the researcher in all subsequent research efforts including setting of proper research objectives, the determination of the techniques to be used, and the extent of information to be collected.

It may be noted that the methods of explanatory research popularly

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